Beverage makers including MNCs and Indian top brands have hiked their pricing last year only as the government had imposed sin taxes of around 5% and 0.5%, respectively, on colas in previous two budgets.
At a time when government is building high on 'Make in India' products, this development may lead to disrupt the Rs 14,000 crore beverage market in India.
As you enter the inside space, Tamasha environment consists of subtle woods, Interiors is done in most beautiful way. The furniture is casual, modern and contemporary accentuating the Tamasha of the place.
The tea cafe has developed an innovative method to deliver tea with their disposable kettles which consist of a heat retaining pouch and an outer cardboard packaging, to ensure that the tea delivered stays hot for an hour.
As we are moving with global trends, resto-bars are one such culture which was present only in abroad, but gradually it has come in India in the form of bar/lounge/bistro.
Mahou San Miguel is all set to revolutionise the way people drink in India by targeting customers' who do not just drink beer but savor and enjoy it. Here's what Erik d'Auchamp, CEO, Mahou India has to say on growing the brand in India.