Amla vs Bhringraj: Which One Is Better?

Everyone wants to have a problem free life. Health and well-being mean a lot since it is just because of good health that a person is able to accomplish important tasks in life. Laser treatments have made an easy way for consumers to tackle any beauty and health woes. The aesthetics market is already booming with so many latest additions of technology in it and laser treatment is one of them. These treatments make good use of technology and knowledge to ease out the problems faced by the consumers without leaving behind any scars or inflicting any pain.

The Market
The laser technology market is a growing one. Laser technologies have provided a big area to the companies to venture into. Everyone deserves to look beautiful and healthy. Consumers want to be free of their problems and laser treatments in various categories cater to the needs of the consumers. The market is expected to be valued at USD 15.38 Billion by 2022. The grow will happen at a CAGR of 5.2% between 2017 and 2022.

The Factors
Various factors have contributed to the growth of the laser treatment industry. The growing number of options which are available to the consumers in terms of brands to choose from is increasing which is also expanding the market of laser treatments. The growing demand from the healthcare industry and shift toward the production of nano and micro devices has given a push to the laser treatment market. Some other factors like the improvement in the quality of services and enhanced performance over use of traditional practices has led the market to explore a wider area and achieve success. The increasing awareness about laser treatments and the need to have the best physical appearance have also added to the rising demand for laser treatments.

The Varieties
The varieties in the medical aesthetics market have helped boost the industry. Invasive and non-invasive techniques have given consumers to choose the type of treatments that suit their need. The various healthcare segments like aesthetics, surgical, ophthalmic, and dental and many others use laser treatments as the treatments do not leave any scars behind and with the latest inventions; they have become painless and effortless to do. Laser treatments are being used in every other area and for curing every possible beauty and medical issues.

Key Players
The competition is high in every industry. The markets are full of competitors fighting for the top position. Various brands that were already in the laser treatment business have made a good name and new brands have also joined in the industry. Some of the popular names in the laser treatment market are Cutera, Cynosure, Topcon, Bausch and Lomb, Alma Lasers, CoolTouch, Ellipse, Fotana and many others. These brands deal in various categories which involve laser treatments like skin, eyes, ears, hair and dental.

The Future
The future of laser treatments in India seems good as consumers have started turning towards laser treatments. Various medical and cosmetic needs of the consumers have been tackled through laser treatments. Not only skin but eyes, ears, dental and hair problems have solutions in the laser treatments market. All these categories are also doing well as consumers are not only adapting to them for cosmetic needs but also medical as the technology is being utilised for curing consumers. The brands in various categories have a huge area to explore and with the innovation of new methods and equipment, the process of laser treatments is becoming easier and painless. This has contributed to the increasing interest of consumers in the treatments and has invested in more revenue to the industry.

According to Dr Goran, Medstar Healthcare, Dubai, obsession with a youthful appearance has become commonplace in modern society and has resulted in an upswing in cosmetic procedures trying to reverse the ageing process. The change in the patient demographic is greatly attributed to media attention as well.

Conclusion
The laser treatments market is wide and is expanded into many categories. Technology has provided the industry with various latest inventions and the convenience that comes with it. Aesthetics is a large market and opportunities in it are innumerable. With the entry of new brands into the laser treatment s market, the industry is growing and this is giving way to success and more possibilities of new trends. The laser treatment industry has grown in many ways and is expected to go on further as it is venturing into many other areas and providing consumers with what they desire.

The world of aesthetics has a lot to it than it shows. The dimensions are many and so are the opportunities. In a conversation with Dr Apoorv Shah, Owner, Richfeel Trichology Centre, we get to know how to grab success with your business and the way to be extraordinary among the ordinary.

What are the basic pieces of advice to be followed by an aesthetician to do well in the aesthetics business?
An aesthetician is somebody who understands the final aspect of beauty. We used to have beauticians but now we have aestheticians. It’s very important for an aesthetician that to be successful, they must have the cutting edge and that can come through technology, the people you have and through the experts. People can run away but technology and experts cannot. So, it is very important that a beautician or esthetician has to be somebody different from others. They must get in technology and experts.

What innovative steps are you taking to outshine other brands in this business?
We at Richfeel are now pioneering work to get associated with beauticians to open Trichology centres inside a beauty salon. The beauty salon will have the best opportunity for their clients to be treated by a Trichologist. When a customer walks in in your beauty salon, they will have the services of an expert, medically professional trichologist to treat their hair and skull problems. It would also be a win-win situation for both the sides. So, this is one type of innovation we would like to bring in the beauty industry.

Which points are more important to focus on in order to achieve more in the wellness industry?
We always keep wondering ways to make our beauty parlour business or aesthetics business grow and stand out. Entrepreneurs in the wellness industry emphasise more on achieving growth and success in their business as the competition is very high. One can achieve a lot by getting the right experts and great innovations as they are the key to success.

Amid so much competition, what keeps your spark to attain success going?
Brands keep on increasing, the customer base is getting larger, and competition keeps on happening. Darwin’s theory of survival of the fittest holds true as you have to innovate and have to be extraordinary. The difference between ordinary and extraordinary is the ‘extra’. You have to have that extra for people to come to you otherwise there are so many options available to people that they do not know how to differentiate. The x-factor that you are going to give to your client is what will make you successful. Whether it is in terms of products, services or expertise, these are the only reasons that will take you through.

According to you, does customer centric approach works well or having a business-centric approach goes down well?
Customer centric approach always works well. Delighting customers is the way to go forward. You give customers an experience to remember, the customer is with you for life.

Just like superman is for the awesomeness of a man; super food is for, well, food! Both signify the same thing in relation to two entirely different gears. Super foods do not fly or save you from villains but they do claim to save you from your own body processes. These foods are mostly plant based but can also include some fish and dairy and are thought to be nutritionally dense and thus good for one's health. Super foods are said to be nutrient powerhouses that pack large doses of antioxidants, vitamins, and minerals. Eating them may reduce the risk of chronic disease, and prolong life, and people who eat more of them can be healthier and thinner than those who don't.

It has been found out by various researches conducted that the anti-oxidants destroy the radicals released by our cells which damage the cells and cause ageing. It is being said that eating some foods can slow down the ageing process, lift depression, boost our physical ability, and even our intelligence.

What’s in?

Indian restaurants seem to be catching up on the trend as well. “Super foods and healthy diets are the new food trends. Quinoa, an ingredient originally from Peru, is made of complete protein and is coming as a substitute for rice and other forms of starch because of its health and taste factor. Kale has sturdy leaves and is extremely nutritious. These can only be bought from online stores though.
Indian Superfoods mainly including Amla (Indian gooseberry), Rajgira (Amaranth), Millets and Lotus Seeds are being used by many restaurants, these days in preparation of items because of the health benefits they offer”, says Chef Vicky Ratnani (Head Chef, The Korner House) who is already serving a menu based on these ingredients. Also, there is a certain rise in the category with local chains taking the healthier route.

Consumers’ maybe viewing products as fashion-forward and exciting but this has led many restaurants to indulge them in their recipes even if it is just to garner the dishes being served. Some consumers prefer to manage and prevent disease through diet and lifestyle adjustments as compared with medication. This indicates that consumers are incorporating superfoods and drinks into their diets as a means of improving their health. They are being used for everyday problems like fighting obesity, cholesterol control, protection of skin from UV rays, prevention from cancers, reduction in effects of age-related diseases and many more.

“These super foods are not only in vogue but also highly accepted by consumers today. People these days are aware of latest trends and are open to experimenting and accepting new, out of the box organic & natural foods” shares Chef Akansha Sehgal, Ministry of Salads, Mumbai.

Quantity that matters

The sudden rise of options such as green and herbal tea in the cafes also indicates the awareness of consumers in this sector and the trends being followed by eateries. Other reason that is compelling people to fall into the category of super food lovers is the beauty benefits that they offer. Beauty experts say that using them might result in strengthening of skin, building collagen, providing deep nourishment and protection with antioxidants and natural proteins,hydrating and firming the skin reducing fine lines and providing smooth, toned texture.

Although many researches indicate towards the benefits of super foods, the quantity that can actually affect and cause a change for your well-being is also to be taken into account. Having a good quantity of them stands important but having anything in excess can never be good and can result in increment of weight or other dietary issues.

”Super foods are trending but I strongly feel no food including all those labelled as super foods can compensate for unhealthy eating. One should focus more on super diets rather than on super foods as focusing on just one super food and eating it in the wrong proportion which is certainly not going to benefit one in any way” said, Chef Jerson Fernandes, Executive Chef Hotel Sea Princess.

Thus, with people going towards wellness and adopting healthy lifestyle, super foods may hold a special place in the restaurant menus in days to come.