Zomato Discontinues Intercity Food Delivery Service 'Legends' After Two Years

Zomato has decided to discontinue its intercity food delivery service, "Legends," following two years of operation. Deepinder Goyal, CEO of Zomato, shared the update on the social media platform X (formerly Twitter), stating, "After two years of trying, not finding product market fit, we have decided to shut down the service with immediate effect."

Launched in August 2022, "Legends" was designed to offer consumers a selection of delicacies from ten cities across India, delivered directly to their homes. The service, however, encountered several challenges from the beginning. In November 2022, Siddharth Jhawar, the head of the intercity delivery service, resigned, which marked the first significant setback. Although Zomato quietly halted the service in April 2023, it was briefly relaunched in July with revised features, including a minimum order value of Rs 5,000 and a focus on delivering pre-stocked food items to select customers in major cities like Delhi NCR, Bengaluru, and Mumbai.

In addition to shutting down "Legends," Zomato recently discontinued its hyperlocal delivery service, "Xtreme," which was launched in October 2022. This service enabled merchants to send and receive small parcels but was closed last month as part of the company's strategic adjustments.

This week, Zomato made headlines with the acquisition of Paytm Insider. One 97 Communications (OCL), the parent company of Paytm, announced that it had entered into definitive agreements to sell its entertainment ticketing business, which includes movies, sports, and events ticketing, to Zomato. The deal is valued at Rs 2,048 crore.