Yaksha Whisky and Salty Nerd Vodka Debut in Meghalaya

Bengaluru-based alco-beverage and lifestyle company Blisswater Industries has expanded its domestic footprint by entering the North East market with the launch of its premium spirits portfolio in Meghalaya. The company has partnered with M/S Pakyntein & Son's to introduce Yaksha Whisky and the Salty Nerd Vodka range across the state.

The launch marks Blisswater Industries' first expansion into North East India and forms part of its broader strategy to increase the availability of its premium Indian spirits in emerging markets. Meghalaya has been selected as the company's entry point into the region, supported by growing demand for premium alcoholic beverages and an expanding hospitality sector.

Consumers in Meghalaya will have access to Yaksha Whisky along with the Salty Nerd Vodka portfolio, including Classic, Imperial Salted Caramel, Woke Mint, and Cola variants.

Yaksha Whisky is produced using 5-year-aged Scotch malts sourced from the Scottish Highlands and 3-year-aged Indian malt spirits, blended with botanicals inspired by Soma. The whisky has received a Silver Medal at the USA Spirits Ratings 2024 and a Silver Award at the IGC International Spirits Challenge 2025 in Hong Kong.

The Salty Nerd Vodka range is distilled from premium grains and charcoal-filtered. Bottled at 42.8 percent ABV, the portfolio includes multiple flavour variants aimed at consumers seeking premium vodka options for cocktails or straight consumption.

Varna Bhat, Founder & CEO, Blisswater Industries, said, "Our entry into Meghalaya marks an exciting milestone as we begin our journey in North East India. Places like Meghalaya are what inspires creativity with the perfect blend of nature, beauty and culture. We believe that the growing appreciation for premium and differentiated spirits here will ensure our products will be welcomed and loved. Through our partnership with M/S Pakyntein & Son's, we are delighted to introduce Yaksha Whisky and the complete Salty Nerd portfolio to Meghalaya. We look forward to building meaningful relationships with consumers here while continuing our expansion into new markets across the country."

M/S Pakyntein & Son's said, "Meghalaya is ready to embrace a new trend in premium whisky and vodka. Our state has always welcomed fashion, innovation, and fresh concepts with open arms. I'm confident that Yaksha and Salty Nerd will be warmly received and become favorites among the people of Meghalaya."

Founded by Varna Bhat, Blisswater Industries has built a portfolio that includes Yaksha Whisky, Rahasya Vodka, and Salty Nerd Vodka. The Meghalaya launch marks another step in the company's retail expansion strategy as it continues to strengthen its presence across Indian markets while expanding distribution for its premium spirits portfolio.