Wat-a-Burger Eyes to Launch 40 outlets in New Fiscal

Wat-a-Burger is looking at launching 40 outlets by end of the current fiscal to increase its footprint across India.

As a part of its FY21-22 plan, the burger chain aims to accelerate its expansion in Maharashtra and Karnataka. Most of the new outlets will be targeted for Bihar, Telangana, Maharashtra, Tamil Nadu, and Karnataka.

Farman Beig, Co-Founder and Chief Executive Officer, Wat-a-Burger, said, “The pandemic has hit the restaurant industry. Amidst this the states that had the maximum number of restaurants and cafes also saw most of them shutting down, Karnataka and Maharashtra being two of them. Hence, post-pandemic we see a huge scope in these states.”

Currently, Wat-a-Burger has 60 outlets across 16 cities and 9 states in the country. It has a presence in all the major locations including Delhi, Mumbai, Bengaluru, Hyderabad, Gurgaon, Noida, Ghaziabad, Vadodara, Surat, Panchkula, Guwahati, Lucknow, Chandigarh, Gorakhpur, Faridabad, Ahmedabad, Ranchi, and Jhansi.

Wat-a-Burger targets to create new entrepreneurs in tier 2 and tier 3 cities through the franchisee model.