
Homegrown QSR startup Wah! Puchka Wah! Litti has raised 230k$ in a strategic funding round by Sagar Daryani, Co-founder, Wow! Momo), Abhishek Rungta, Co-founder of Dot & Key and other global angel investors.
Founded by 26-year-old Deepak Kumar, Wah! Puchka Wah! Litti is on a mission to reimagine India’s beloved street snacks as a modern, hygienic, and scalable QSR experience—without compromising on the bold, authentic flavours that define them. With a vision to become India’s most trusted street food brand, this young entrepreneur is turning nostalgia into a national movement.
Currently operating 18 successful outlets across Kolkata, the brand has delighted over 2 lakh customers and boasts an impressive 4.6+ rating on Swiggy and Zomato—proving that authenticity and hygiene can coexist. Its newly launched D2C platform, wahfoods.com delivers fresh Puchkas and Litti-Chokha in less than 30 minutes, bringing the street to your doorstep.
With fresh capital in hand, the brand is set to launch 19 more outlets in Kolkata, expand its core team, and invest in robust systems to fuel its ambitious goal: 100 outlets across six metro cities in the next two years.
“Wah! Puchka Wah! Litti is giving India’s desi street food a bold upgrade - authentic, hygienic, and built to scale” said Sagar Daryani, co-founder & CEO of Wow! Momo and has invested into this venture in his personal capacity.
India’s online food services market is set to double to $8 billion, yet organized QSRs still capture less than half of total eating-out spends. At the same time, street food remains a massive $20+ billion unorganized segment. Wah! Puchka Wah! Litti is tapping into this gap—on a mission to become the Haldiram’s of street food by bringing hygiene, consistency, and trust to India’s most loved roadside flavours.
Backed by strong unit economics and credible investors, the brand is now in active discussions with strategic partners and institutional investors as it gears up for its next phase of growth—positioning itself at the forefront of India’s QSR revolution.
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