Restaurant India News: PizzaExpress Bets Big on QSR Market, Launches First ‘PizzaExpress Daily’ in Jaipur

Casual Dining restaurant chain PizzaExpress has opened its first PizzaExpress Daily in Jaipur.

This is the first QSR-format of the brand focusing on being fast, fun, accessible.

“We just opened PizzaExpress Daily at WTP Jaipur on 3rd and this one’s special. It’s our elevated QSR format for the PizzaExpress brand: fast, fun, accessible, but still unmistakably PizzaExpress,” shared a company statement. 

The brand has 37 outlets across Mumbai, Delhi, Pune, Hyderabad, Lucknow, Punjab, Bangalore and now Jaipur.

The launch aligns with PizzaExpress’ broader India expansion strategy, anchored in capital-backed business development, rigorous catchment analysis, and data-led insights into the food and beverage market. With India’s QSR segment growing at a ~15–20% CAGR and urban demand driving the bulk of consumption, the brand is scaling to tap the same value-seeking, dine-out audience.

The expansion focuses on high-footfall micro-markets, optimized store formats, and disciplined investment to capture a share of a market projected to double over the next 5–6 years.

Gourmet Investments Pvt Ltd, a part of the Bharti Group, was founded in 2012 with a vision of creating a benchmark in the casual dining industry in India by bringing into the country finest international restaurant brands and providing best-in-class experience for all through brand, talent, real estate & compliance. 

The company at present boasts of a beautifully curated host of international brands like PizzaExpress, Chili’s, Ministry of Crab and P.F. Chang's. Most recent, it also announced the opening of Olive Garden Restaurant in India.