- October 9, 2019 / 4 min readThe launch follows the success of its Beyond Famous Star.
Carl’s Jr. has unveiled a new menu item ‘the Beyond BBQ Cheeseburger’, expanding its partnership with Beyond Meat. The launch follows the success of its Beyond Famous Star.
The new offering will feature some of the fast food chain’s most popular ingredients like a Beyond Burger patty topped with Carl's Jr. original BBQ sauce, American cheese and crispy onion rings.
Patty Trevino, SVP of Brand Marketing, Carl’s Jr., said, “After seeing the overwhelming demand for our Beyond Famous Star, in true Carl’s Jr. fashion we knew it was time to give customers even more plant-based innovations to delight their taste buds. With one Western Bacon Cheeseburger sold every second, we saw this as the perfect flavor inspiration and so the new Carl’s Jr. Beyond BBQ Cheeseburger was born.”
“We’re always looking for the next great way to innovate and deliver the most craveable burgers, and we’re thrilled to continue our partnership with industry leader Beyond Meat to bring new and exciting flavors to our customers,” Trevino added.
Chuck Muth, Chief Growth Officer at Beyond Meat, stated, “It’s been great to see the strong positive consumer response Carl’s Jr. has received since launching the Beyond Burger on-menu as more and more consumers look for delicious plant-based meat options. The on-menu expansion of Beyond Meat reflects Carl’s Jr.’s continued enthusiasm around the brand partnership and commitment to delivering innovative options for their customers.”
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