The Irish House Brings Its Signature Pub Vibe to Goa

Underdoggs Sports Bar & Grill opens its doors in Hyderabad. This vibrant 7,500 sq. ft. venue brings together the best of food, sport, and entertainment under one roof.

The venue which can accommodate more than 300 people, and it has been carefully planned to combine contemporary elegance with a thrilling sports bar ambiance. 

The culinary offerings at Underdoggs Hyderabad celebrate the region’s diverse flavors through a specially curated menu that highlights local favorites. From spicy Andhra Chilli Chicken and rich Telangana Mutton Masala to the bold flavors of Kundhapur Ghee Roast and Rayalaseema Mutton Sukka, every dish is crafted to reflect the vibrant tastes of South India.

These savory delights are paired with a standout beverage program featuring inventive cocktails like the Indian Blitzkrieg—a bold mix of bourbon whiskey, Indian spice blend, and apple juice; Foxes Run—combining roasted rice, Irish whiskey, and orange honey ginger syrup; and Lords of ’83—a spirited fusion of fermented strawberry, passion fruit, tequila, and sparkling wine.

The exclusive launch party featured special guests like Saina Nehwal and Parupalli Kashyap, adding star power to the excitement.

Speaking about the launch, Sarthak Sidana, CEO of Underdoggs, shared, “Hyderabad deserves a space where the love for food, sport, and stories come together—that’s what Underdoggs is all about. It’s not just a place to watch a game; it’s where the city comes alive. We’re here to build a community, one match and one memory at a time.”

With the opening of its Hyderabad location, Underdoggs currently has five locations throughout India and 10 more outlets are planned for this year. 

Big Bull, a 30,000 sq. ft. entertainment colossus takes nightlife to its most immersive form yet in Hyderabad.  Modern technology, throbbing music, and dynamic images stretch the limits of partying as we know it in this thrilling 360-degree experience; Big Bull raises the bar for exhilarating entertainment. The multi-sensory movement combines cutting-edge technology with top-notch sound and vibrant images.

India's first Funktion-One Vero Series sound system, a 360° immersive audio behemoth that immerses you in music rather than merely playing it, is at its heart. Big Bull is a fully technologically advanced show with an automated LED mesh ceiling operated by 80 hydraulic motors that changes and moves in time with the music to produce a constantly changing audiovisual extravaganza. The double-height dance floor makes sure that every moment of the evening is completely immersive, with over 250 lighting fixtures and panoramic LED screens framing it.

The Funktion-One Vero Series sound system, which is at the center of Big Bull's tech-driven experience, is designed to provide crystal-clear, powerful audio across the venue, making it perfect for live performances, international DJs, and high-energy sets. With its 12 enormous LED panels (7 meters by 1 meter each) and LED trusses suspended on 40 hydraulic motors, the kinetic ceiling—the first of its kind in India—shifts dynamically to change the volume and shape of the room, guaranteeing that no two evenings are ever the same. The club's hydraulic, lighting, and sound systems are all imported and specially designed to create a fully immersive experience.

Ramaraju Kallepalli, Shashidhar Kasi, and Sai Surepally, Co-founders and Managing Partners, Big Bull said, “Big Bull is not just a nightclub—it’s an experience designed for those who seek more. We wanted to create a space where music, technology, and culture come together in a way India has never seen before. From the state-of-the-art kinetic ceiling to high-fidelity sound and world-class artist programming, every element is crafted to push the boundaries of nightlife.” 

Big Bull isn’t just about music—it’s about curated, world-class experiences. The club follows an IP-driven approach, bringing in exclusive pop-ups from global nightlife brands, artist residencies, and multi-genre music events. From electronic beats to Bollywood and underground sounds, the venue is a platform for international and homegrown talent, ensuring that every night delivers something fresh and exhilarating. 

The design of Big Bull is an extension of its high-energy ethos—a space built on reflection, movement, and immersive lighting. A grayscale material palette of hammered stainless steel, black lacquered mirrors, and volcanic stone panels enhances the play of light and shadow, amplifying the club’s dynamic energy. The double-height dance floor, multiple bars, and intimate seating pods are designed to shift with the night, creating a space that continuously reinvents itself. 

To complement the high-octane experience, Big Bull also features a carefully crafted food and cocktail program, offering premium spirits, handcrafted drinks, and elevated bar bites, ensuring that every aspect of the night, from the music to the drinks, is designed to impress. With its cutting-edge sound, boundary-pushing technology, and world-class programming, Big Bull is set to be a game-changer in India’s nightlife landscape. 

BLR Brewing Co. has announced the opening of its fourth and largest brewpub now in Whitefield, Bengaluru.

Inspired by various cities, BLR Brewing Co. introduces a unique element by crafting cocktails named after places like Lakhimpur Kheri, Kollam, Cuddalore, Chikamangalur, Ooty, Chopta, Mysore, and more, adding a homely touch to the drinking experience.

“In the vibrant metropolis of India, Bangalore has showered us with immense love in the past five years. With our latest outpost in Whitefield, our focus is to cater to Bengaluru's diverse mix of people from various backgrounds while retaining the look and feel of old Bangalore. At BLR Brewing Co., we are dedicated to uniting people, encouraging them to come together, and joyfully celebrate both momentous occasions and everyday pleasures in nature’s embrace." said Prassana Kumar, Co-founder, Blr Brewing Co.

“Keeping the innovation at the forefront, we have curated signature cocktails, each crafted with iconic notes and ingredients from a different state of India. With the new restaurant launch in Whitefield, BLR Brewing patrons will also welcome South Indian gems to our menu. Reminiscent of the old Bangalore, we have created a welcoming space for everyone,” he added.

The brewery presents food menu that complements the distinctive profiles of craft beers. From appetizers inspired by street food to l main courses, each dish is designed to harmonize with the unique characteristics of BLR Brewing Co.'s craft beers.

Apart from beer, Blr Brewing Co. presents a varied selection of brews at its exclusive on-site cafe, Beanlore Coffee Roasters.

The cafe features unique coffee blends which includes a tropical experience with notes of dried pineapple, earthy spice, candy hints, and warm fermented pineapple, as well as Monsoon Malabar blends with chocolate undertones and a tropical finish.

Right after work, Arvind Rajendran, an software professional, watched the “crucial” match where Brazil qualified to the quarter finals, in a Diff42, a pub in Chennai, along with his fellow fans. With offers running in the pub for pitchers of craft beer, matches are a lot more fun and pubs attract more audience. “It is better to catch live streaming of matches in a pub with chilled beer, rather than at home with a bottle of beer,” he added.

The demand for the alcoholic beverage is seeing an uptick in India on match days and the demand is further increasing as the quarter finals have set in. Pubs and clubs, which have been running offers along with live screenings of matches, are seeing more uptick for beer, as opposed to other alcoholic beverages. “We have offers running for alcohol and beer and we see more sales happening on crucial match days, because the world cup coincides with when their work ends. Weekends are also running to packed houses. While other beverages used to account for 60% of sale before the tournament kicked in as opposed to beer, now the ratios have reversed,” said Eddie Raj, operations manager at The Slate Hotels, Nungambakkam.

Alcohol payment and delivery startup HipBar, which recently saw investment from Diageo, sees a 35% increase in beer sale during match nights.

Brewers add that with the matches happening in Russia and the time difference favouring viewership of live matches, beer sales have gone up. Coincidence of world cup with summer has further contributed to a rise in consumers who prefer a chilled beer with a game. Delhi-based White Rhino, which operates in the premium segment, saw 25% growth between May and June, thanks to FIFA. “We see more sales coming from pubs, rather than retail outlets. Weekdays fare better, since fans catch up in sports bars, after work hours,” said Arijit Ghosh, area sales manager, White Rhino brewing.

Pubs and restobars, which earlier saw a peak in sale during the IPL, witness close to 3-5% increase in demand during FIFA, with the growing fan base for football. They also run offers to fans to watch happening matches, bet on their favorite team and stand a chance to win free beers. “FIFA World Cup 2018 began on 14th June, and till 26th June - 13 initial days we have witnessed sales growth of 19.5% and, with the tournament going into the exciting knockout phase and culminating into the finals on 15th July, this will go up further”, says Rahul Singh founder & CEO, The Beer Cafe.