The industry body, which represents global and local restaurants across the country, has sent a detailed, written representation to the Kerala government.
The move certainly came as a shock to multi-national food chains such as McDonalds, Pizza Hut, Dominos etc. Govt. is expected to generate revenue of Rs 10 crore from the recently included tax structure.
McDonald's is overhauling its business under CEO Steve Easterbrook after acknowledging it failed to keep up with changing tastes. The total number of diners visiting its restaurants fell last year.
Several franchisees complained about all-day breakfast, saying it has complicated kitchen operations and goes against Easterbrook\'s repeated promises to simplify the menu.
McDonald\'s breakfast menu comprising wholesome and grilled platter with veg/egg and sausage muffin, hash brown, hot cakes with maple syrup along with McCafe offerings, is available across its breakfast serving outlets between 7 am and 11 am in India.
McDonald\'s has announced it will shift to cage-free eggs by 2025 in the US and also said it will remove all antibiotics important to human medicine from its chicken over the next couple years.
Several other McDonald\'s shareholders are planning to file similar proposals to ban antibiotics, according to the Interfaith Center on Corporate Responsibility, which is leading a campaign against McDonald\'s use of antibiotics.
\"We are now betting big on our coffee. We have opened McCafe\'s within our outlets serving premium locally sourced arabica coffee at affordable prices,\" shared Jatia.