John Abraham-Backed 'NOTO Ice Cream' Raises ₹15 Crore in Funding Round Led by Inflection Point Ventures

Leading guilt-free ice cream company, 'NOTO Ice Cream' has raised ₹15 crore in its most recent funding round, which was led by Inflection Point Ventures (IPV) and included Lets Venture and JITO. The money will go toward growing into Tier 1 and Tier 2 cities, introducing novel summertime flavors and formats, assisting with marketing on quick-commerce and food-tech aggregators, improving infrastructure, and increasing brand recognition through experiences.

NOTO Ice Cream was established in 2019 and has since upended the ice cream market by providing decadent, healthful ice cream options without sacrificing flavor. It is a popular option for people who are health-conscious due to its creative flavors and formats as well as its emphasis on better substitutes like low-calorie, low-sugar ice creams. "Eating, Not Cheating” is the brand’s motto.

Renowned individuals like Kunal Bahl, Rannvijay Singha, and John Abraham also support the brand because they share NOTO's goal of enabling guilt-free pleasure for everyone.

Varun Sheth, a chef and seasoned businessman with a wealth of hotel industry experience, and Ashni Shah, a fashion and design lover with a background in marketing and operations, co-founded NOTO.

Vinay Bansal, Co-Founder, Inflection Point Ventures, says, “Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO ice-cream is solving this problem with its unique flavours that don't compromise on either taste or nutritional values. At IPV, we are drawn to the startup’s commitment to address a real consumer need. Their vision to redefine desserts aligns with lots of Indians, making it a scalable startup with meaningful impact.”

By 2032, the Indian ice cream market is expected to have grown from its 2023 valuation of ₹228.6 billion to ₹956 billion. Higher disposable incomes and the growing use of rapid commerce platforms are driving the market's transition toward premium, healthful, and inventive ice cream products, which is expected to see substantial development. NOTO is actively entering new markets in Ahmedabad, Kolkata, and Lucknow in addition to operating in several cities, including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune. In addition to rapid commerce sites like Zepto, Blinkit, Instamart, and Flipkart, the brand is listed on meal delivery services like Swiggy and Zomato.

Commenting on the same, Varun Sheth, Co-Founder & CEO, NOTO notes, “At NOTO, Eating, Not Cheating is at the heart of everything we do - we serve desserts that are guilt-free and full of flavor. This funding fuels our expansion into Tier 1 and Tier 2 cities, paves the way for more NOTO-riously good innovations. As we continue to redefine the ice cream experience, we’re excited to scale new heights. We appreciate IPV’s support in this journey.”