- October 16, 2020 / 3 min readThe brand has also entered into the HoReCa segment and has tied up with Leela Hotel, Pullman Novotel Aerocity, Karma Chalets, Karma Lakelands to name a few.
India’s first natural spring water beverage in an aluminium can Responsible Whatr is planning to expand to Gujarat, Tamil Nadu, Uttarakhand, Rajasthan, Punjab and Goa by the next quarter.
L launched during the global pandemic, it has crossed 1 lakh cans sale over a period of four months via online and offline channels.
The brand has also entered into the HoReCa segment and has tied up with Leela Hotel, Pullman Novotel Aerocity, Karma Chalets, Karma Lakelands, Radisson Mahipalpur, IBIS Gurgaon, Kampai Aerocity, Dragonfly, Diablo, Plum by Bent Chair, ATM, Pings, Jamun, Sidecar, Qla, and clubs like The Quorum Club and more.
"We are thankful to the HORECA community for showing support to homegrown brands like us and opening doors for the visibility of such sustainable solutions in today’s times. Together we can change the perspective of reducing plastic pollution from the face of the earth by offering alternative solutions in daily life. With every can opted we are minimizing the pressure caused on earth because of plastic,” shared Ankur Chawla, Co-founder and CEO at Responsible Whatr.
Since its launch on June 5, 2020, on the occasion of World Environment Day, the brand has been marketing aggressively even though the hotel and tourism industry was completely shut. It sold 50,000 cans under 70 days of the launch of the product during tough times when COVID hit all major markets.
With Pan India online availability, online orders from the website directly have helped in increasing the sale numbers and reach out to a wide audience. After making its debut in tough COVID times, the homegrown brand founded by two young professionals went all out with the sustainable solution to the existing single-use plastic problem
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