This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, paid promotions or through product or brand search.
This move follows the company's introduction of the platform fee model in April 2023, where an initial extra charge of Rs 2 was applied to specific food orders, irrespective of the order size.
The Gurugram-headquartered company implemented a uniform flat platform fee in August 2023, initially set at Rs 2 per order and subsequently raised to Rs 3 in most significant markets.
Zomato's CEO, Deepinder Goyal, dismissed reports of a $2 billion acquisition offer for Shiprocket, affirming that the company currently isn't considering any acquisition.