Swiggy to Launch ‘Launchpad’ for University Students

Swiggy which has operations in over 50 cities is looking to roll-out the initiative in about 400 campuses, all over India.
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Restaurant India

Online delivery platform Swiggy is planning to launch operations in university towns.

Titled as Launchpad, the programme will bring on board students — typically those in the third year of a four year degree as the campus Swiggy CEO on each campus where it would launch operations.

The Bengaluru based platform is currently running pilots for the Launchpad in universities including Birla Institute of Technology and Science (BITS) Hyderabad, Lovely Professional University and Chitkara University in Punjab.

“We are looking at campuses, given that a macro environment of restaurant supply and large potential user base already exists across a radius that is smaller than that of cities, shared Vivek Sunder, COO, Swiggy, adding that with the scale disadvantage taken away, the cost of running the operation is much lower given the volumes generated are large enough.

Swiggy which has operations in over 50 cities is looking to roll-out the initiative in about 400 campuses, all over India.

The campus CEOs will be supervised by Swiggy’s executives who will also assist them in product and operational processes. The student CEOs will bring in domain and geographical know-how and also innovative campaigns to establish full fledged delivery operations in their campus areas.

The initiative is expected to cut down cost of launching operations in a new market by up to 50% for Swiggy.

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