SIX6R Launches in India at Rs 79 With Zero-Sugar Sparkling Water

SIX6R, a clean-label sparkling water brand, has launched in India at Rs 79 per can, entering the beverage market with a range made from carbonated water and fruit flavour. The brand is available in Classic, Lemon and Peach variants, with no added sugar, sweeteners or preservatives.

The launch targets consumers looking for alternatives to conventional carbonated beverages while focusing on a shorter ingredient list. SIX6R uses fruit flavour and carbonated water as the base of its products and is positioned around a zero-sugar proposition.

The brand had its pre-launch presence at the St.Xavier’s Malhar Festival and has since built a 20,000-strong social community. It is now available directly to consumers through its website, with delivery across India, and in Mumbai through Nature’s Basket and Society stores from 1st September 2026.

“SIX6R was created because we saw a very real gap in the beverage aisle. If you are trying to stay away from sugar, it can be surprisingly difficult to find a drink that is genuinely clean, tastes great and still feels exciting. We wanted to change that. SIX6R is made with carbonated water and fruit flavour, with no added sugar, sweeteners or preservatives, making it diabetic friendly. We created it with the intention that even people who need to be mindful of their sugar intake can enjoy a drink without the usual sugar spike and crash associated with many beverages. For us, this is not about making another beverage, it is about creating a better everyday drinking habit,” said Karan Nohria, Co-Founder, SIX6R.

Rashi Oberoi, Co-Founder, SIX6R, said "The brand is equally about culture and attitude as it is about what is inside the can. “SIX6R was never meant to be just another beverage brand. It is an expression of the confidence, energy and attitude that India does so well. We wanted to create something that feels unmistakably Indian and genuinely relevant to young consumers, from the way it looks and tastes to the way it speaks. SIX6R is about making a choice that feels good without feeling restrictive. It is the new habit India is looking for, one that brings together great flavour, a clean proposition and a whole lot of personality. We’re a country that’s practically addicted to sugar, and our beverage aisle is broken: if you’re off sugar, it’s genuinely hard to find something clean to drink. SIX6R is the answer for all of those people. It’s the new habit India has been looking for”.

The brand’s current retail presence includes Nature’s Basket and Society stores in Mumbai, alongside its direct-to-consumer channel. Its Rs 79 price point places the product in the premium sparkling water segment while retaining a consumer-facing retail format.

SIX6R’s launch comes as beverage brands increasingly compete around sugar reduction, ingredient transparency and alternatives to traditional carbonated drinks. The company is positioning its sparkling water range around a zero-sugar formulation and a limited ingredient proposition.