Restaurant India News: Urban Square Mall Adds Domino’s Pizza to Its Food and Beverage Portfolio

Urban Square Mall, Udaipur’s largest shopping and entertainment destination, has expanded its food and beverage lineup with the launch of a new Domino’s Pizza outlet. The addition reinforces the mall’s focus on strengthening its everyday dining and quick-service restaurant offerings.

Domino’s, known for its strong consumer reach and ability to drive consistent footfall, adds scale and familiarity to Urban Square Mall’s mix of national and international brands. The opening aligns with the mall’s strategy of combining retail, entertainment, and accessible dining formats to cater to both local residents and tourists.

To mark the launch, Domino’s will introduce Udaipur’s first “Junior Pizza Chef” experience, to be held exclusively at Urban Square Mall. As part of the initiative, children will participate in a guided pizza-making session inside the Domino’s kitchen and receive a Domino’s Pizza Kit along with a chef hat and apron. The Junior Pizza Chef Experience is scheduled for 17th and 18th January, with a participation fee of Rs 199 per child.

Nandini Taneja, CEO, Bhumika Enterprises, said, “The arrival of Domino’s at Urban Square Mall reflects the evolving consumption patterns of Udaipur, where consumers are increasingly seeking trusted national brands alongside experiential retail. Food and beverage has become a key driver of footfall, dwell time, and repeat visits in malls today. Domino’s strong brand recall, efficient service model, and mass appeal make it a natural fit for Urban Square’s positioning as a community-centric destination.”

With the addition of Domino’s Pizza, Urban Square Mall continues to build on its positioning as a comprehensive retail and entertainment hub in Udaipur, while responding to the growing role of organised food service brands in driving mall performance and consumer engagement.