Restaurant India News: The Burger Company Launches TBC PICO, Records 10,000+ Franchise Queries

The Burger Company (TBC) has announced the official launch of its new format, TBC PICO, a compact outlet model created to deliver the brand’s signature menu in a neighborhood-friendly format. The concept has already generated significant attention, with more than 10,000 direct Expressions of Interest (EOIs) recorded.

According to the company, the highest demand has come from Delhi NCR, which has contributed over 1,000 EOIs. Other markets showing strong traction include Bangalore, Ahmedabad, Jaipur, and East UP, each recording more than 500 EOIs. The distribution highlights both the scalability of the model and the appetite for TBC’s entry into new markets with high growth potential.

The first PICO outlet is scheduled to open on October 5, 2025. The month will also see the rollout of five to seven additional outlets, while more than 25 others are already under fit-out and planned to launch in the following weeks.

The menu at TBC PICO will retain the brand’s core offerings, including vegetarian and chicken burgers, fries, munchies, sandwiches, momos, pies, and beverages. The format has been curated to balance compact operations with menu consistency, ensuring customers receive the same experience associated with full-sized TBC outlets.

Neelam Singh, Founder and CEO, The Burger Company, commented, “With PICO, we’re making TBC more accessible while retaining everything our customers love about us – great taste, variety, and quality. The incredible response proves the strength of the concept and marks an exciting new chapter in our growth journey.”

The PICO model reinforces TBC’s focus on innovation and scalability while enhancing customer convenience. By leveraging a smaller footprint and streamlined operations, the company is strengthening its expansion strategy and positioning itself as a leading player in India’s quick-service restaurant segment.