Restaurant India News: TBC PICO Targets India’s Growing QSR Market with Compact Franchise Format
Restaurant India News: TBC PICO Targets India’s Growing QSR Market with Compact Franchise Format

The Burger Company, one of India’s fastest-growing burger brands, has rolled out TBC PICO, a micro-QSR franchise format aimed at making food entrepreneurship more accessible. With an all-inclusive investment of Rs 7.89 lakhs plus taxes and a footprint of just 80-100 sq ft, the model is positioned as one of the lowest-cost entry points into India’s quick-service restaurant (QSR) sector.

Unlike traditional formats, PICO requires 60 to 80 percent lower investment. The package covers franchise fees, kitchen machinery, billing systems, branding, fit-outs, launch marketing, training, and opening-day stock, enabling franchisees to start operations immediately without hidden costs.

Neelam Singh, Founder and CEO, The Burger Company, said, “We recognized the immense potential of the PICO format and how it addresses what’s been holding back food entrepreneurship in India, namely the massive capital barrier. By adopting this innovative micro-QSR model, we’re able to put the power of our established, profitable burger business into the hands of every ambitious Indian.”

The menu has been optimized using historical POS data to focus on high-performing items, including popular veg and chicken burgers, signature fries, sandwiches, momos, and beverages. With an average fulfilment time of 4-5 minutes, the model reduces ingredient inventory by nearly 40 percent, while improving cross-utilisation and maximising revenue per square foot.

The company projects monthly revenues of Rs 3-4 lakhs with returns in 8-12 months. PICO targets diverse segments—first-time entrepreneurs, working professionals seeking side income, small-space owners in high-footfall areas, and kiosk operators looking for brand strength.

India’s QSR industry is growing at nearly 20 percent CAGR, with micro-QSR formats expected to contribute 25-30 percent of new openings by 2030. Rising real estate costs and consumer demand for fast, efficient formats are driving this shift. The Burger Company plans to open 500 PICO outlets across India in the next three years, focusing on malls, food courts, transit hubs, corporate parks, and street-side locations.

 
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Restaurants to appeal against the discrimination in tax
Restaurants to appeal against the discrimination in tax
 

Restaurants in Kolkata are going to appeal GST council to remove the discrimination in tax rates against eateries serving alcohol.

All restaurants who serve alcohol whether they are air conditioned or not charge 18% tax and without alcohol and no Ac counterparts charge 12%.  The Hotel and Restaurants Association of Eastern India (HRAEI) is now planning to seek a uniform GST irrespective of whether a restaurant serves alcohol or not.

Surdesh Poddar, president of HRAEI said “A large number of restaurants serve alcohol, but they rely on food sales to drive their business. The lower tax at non-alcohol joints has been eating into their business, which is unfair. Also, this discriminatory tax is an incentive to bar alcohol, which is not an encouraging sign. In Kolkata, the food and beverages sector has grown exponentially over the last decade, thanks largely to the rise in the number of restaurants serving liquor. Other than the tax discrepancy, the committee should also look into a few other grey areas. It is not clear whether star hotels serving food on the poolside, which is not an air-conditioned area, should be charging an 18% GST. There are several five-star hotels in the city which have multiple non-AC sections where food is served. We believe that there should no discrimination between restaurants on the basis of alcohol availability.”

Nitin Kothari owner of Mocambo and Peter cat said “My restaurants don’t rely on alcohol for sales, but it does attract even those who are looking at just food. People love to order a glass of beer or whisky while waiting for food to be served. If they have to pay additional tax on food for that, it’s unfair. Some extra tax for AC restaurants was fair. It has always been there but making a differentiation on the basis of liquor availability is not acceptable.”

Another owner of park street eatery said “We are pinning hopes on the committee to remove the tax discrepancy. It must be remembered that almost all leading city restaurants are AC and serve alcohol. But the tax differentiation is forcing their patrons to pay extra tax on food. It is also unfair on those who don’t order alcohol. The latter would rather go to a dry eatery. If that happens, the majority of Kolkata’s restaurants will suffer.”

 

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Zomato To Invest In TinMen A Daily Food Delivery Service
Zomato To Invest In TinMen A Daily Food Delivery Service
 

Online restaurant discovery and food delivery company Zomato Media Pvt. Ltd has invested an undisclosed amount in Hyderabad-based food delivery start-up TinMen. Owned and operated by Vicinia Retail Pvt. Ltd, TinMen is a home-cooked meal delivery app that currently serves across 10 major areas in Hyderabad.

Zomato co-founder and CEO Deepinder Goyal said in a blog post “Zomato and Tinmen will work together, initially in Hyderabad and then across India, to provide access to better food for more people. Through Tinmen’s unique operating model, it generates a steady stream of revenue for its home-chefs, creating earning opportunities for people who love to cook great food. Our core advertising business in India, Southeast Asia, and the Middle East – the three key regions for us – is generating enough cash to cover for the millions of dollars of investments we are making into the rest of the regions for our new businesses, such as online food ordering, table reservations, Zomato Gold and Zomato Base”.

TinMen is a daily food delivery service targeted at office-goers. Users can create meal plans for a day, week or month, and can opt out at a day’s notice. The company does not own kitchens, but has home chefs on its platform. It has tied up with third-party logistics service providers and runs its own delivery service.

The company currently delivers 30,000 meals every month, sourced from over 100 home chefs. Its services are currently available across Madhapur, Hitec City, Kondapur, Gachibowli, Jubilee Hills, Banjara Hills, Begumpet, Miyapur, Manikonda and Kukatpally.

 

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