Restaurant India News: Subway and Lay’s Tap Consumer Nostalgia with Italian Herbs & Cheese-Flavoured Chips

Subway Canada is extending one of its most iconic menu flavours beyond sandwiches with the launch of new Lay’s Italian Herbs & Cheese-flavoured potato chips, developed in collaboration with Lay’s, PepsiCo Canada’s leading potato chip brand.

Available for a limited time exclusively at participating Subway restaurants across Canada, the new chip flavour is inspired by Subway’s popular Italian Herbs & Cheese bread, a long-standing customer favourite known for its distinctive cheesy and herb-infused taste.

The launch reflects a growing trend of restaurant brands expanding their signature menu items into retail-inspired snack formats to deepen consumer engagement and create new flavour experiences.

“Our Italian Herbs & Cheese bread has inspired a passionate fan base for decades, and we’re thrilled to bring that signature flavour to guests in an entirely new format,” said Chef John Botelho, Culinary Manager at Subway Canada. “This collaboration transforms a Subway classic into a craveable snack experience Canadians can enjoy anytime.”

The chips aim to replicate the flavour profile of Subway’s signature bread, combining savoury, cheesy and herb-forward notes with the crunch of Lay’s potato chips. The limited-edition product is designed to appeal to both loyal Subway customers and snack enthusiasts seeking new flavour innovations.

Commenting on the partnership, Kelsie Milbury, R&D Director at PepsiCo Canada, said, “At PepsiCo Canada, we’re always looking for new ways to bring Canadians exciting flavour experiences through our Lay’s brand. Partnering with Subway to transform their iconic Italian Herbs & Cheese bread into a potato chip flavour felt like a natural fit.”

The new Lay’s Italian Herbs & Cheese chips are currently available at participating Subway locations across Canada while stocks last.

The collaboration underscores how foodservice and packaged food brands are increasingly leveraging well-known menu items to create crossover products that tap into consumer nostalgia and demand for limited-time offerings.

And, this launch is part of a larger global movement where restaurant brands are increasingly turning their most recognizable menu assets—whether it's KFC's fried chicken seasoning, Nando's PERi-PERi sauce, Taco Bell's taco spices, or Subway's Italian Herbs & Cheese bread—into packaged consumer products, creating new revenue streams beyond restaurant dining while strengthening brand recall.