
Radisson Blu Greater Noida started the New Year with a food distribution drive aimed at supporting underprivileged communities in and around the city. The initiative is part of Radisson Hotel Group’s ongoing focus on responsible business practices and community engagement, and continues the hotel’s annual New Year CSR activity.
The drive was carried out in the first week of the year and saw participation from team members across departments. Employees worked together to distribute freshly prepared, nutritious meals to individuals and families in need. The initiative reflects the Group’s People First approach, which encourages employee involvement in socially relevant actions beyond daily hotel operations.
By organising the activity at the start of the year, the hotel reinforced its intent to integrate social responsibility into its business outlook. The focus of the drive was not only on food distribution but also on delivering it with dignity and respect, ensuring that beneficiaries felt supported rather than marginalised.
The initiative aligns with Radisson Hotel Group’s broader sustainability and social responsibility framework, which prioritises inclusion, care, and long-term community participation. For the Group, hospitality is viewed as extending beyond guest services to include consistent engagement with the local ecosystem in which its hotels operate.
Anirban Sarkar, General Manager, Radisson Blu Greater Noida, said, “At Radisson Blu Greater Noida, we believe that hospitality carries an inherent responsibility to uplift the communities around us. Starting the year with a meaningful act of giving reflects who we are and what we stand for as part of Radisson Hotel Group. Our team is committed not only to delivering exceptional guest experiences but also to ensuring that our actions contribute positively to society. This initiative reinforces our promise to lead with empathy, purpose, and lasting social impact.”
The hotel has confirmed that similar community-focused activities will continue throughout the year. These efforts are intended to translate Radisson Hotel Group’s global responsible business values into practical, locally relevant action. Through regular outreach initiatives, Radisson Blu Greater Noida aims to maintain a steady balance between commercial hospitality operations and social contribution, strengthening its role as a responsible stakeholder in the region’s hospitality landscape.
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