Restaurant India News: Popular Tequila Brand 'Loca Loka' Launches in India

Loca Loka, the globally recognized tequila brand co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati, and music composer Anirudh Ravichander, has officially entered India’s fast-growing premium spirit's market. After debuting internationally in late 2024 across the US and Southeast Asia, the brand is now introducing its Blanco and Reposado variants to Indian consumers.

Created in India and produced in Jalisco, Loca Loka blends Mexican distillation traditions with Indian creativity reflected in its name, combining the Spanish “Loca” (crazy) and Sanskrit “Loka” (world). The brand has already earned global credibility and built a strong presence in duty-free and export markets before its India launch. The entry into India marks a focused push into urban retail and premium bar spaces.

It will be first be available in Delhi, Mumbai, Bengaluru, Hyderabad, and key airport duty-free stores, tapping into India’s tequila market, which is projected to cross $76 million in 2025.

“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” says Sree Harsha Vadlamudi, Co-Founder and CEO.  

Actor Rana Daggubati, Co-Founder adds, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”

“The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposado are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes” said Anirudh Ravichander, Co-founder.  

Born in the highlands of Jalisco, Mexico, and crafted under the expertise of third-generation distiller Willy Bañuelos Ramírez, Head of Production at the Jalisco distillery, Loca Loka carries forward a legacy of precision and pride.

Joining the founders at the India launch, Willy shares, “Bringing Loca Loka to India feels like the most natural next chapter in our journey. India has an instinctive appreciation for craftsmanship, purity, and flavour, qualities at the heart of our 100% agave tequila. Watching Indian consumers explore tequila with such curiosity and confidence is exciting for us as distillers. With Loca Loka, we’re creating a new conversation between Mexico’s agave heritage and India’s evolving, adventurous palate. This launch is a cultural crossover we’re proud to pour.”

The launch programming underscores the brand’s positioning as a premium, culturally fluent tequila that prizes craft, provenance and a high-energy lifestyle proposition.