Restaurant India News: Mount Everest Breweries Ltd. Enters Karnataka with the Acquisition of Mysuru’s Cheers Breweries

Mount Everest Breweries Ltd. (MEBL), one of India’s fastest-growing breweries and an entity of the esteemed Associated Kedia Group, announced its expansion into Karnataka as its 12th state of operations.

MEBL has taken a major step toward its goal of expanding to 20 states by FY26 and securing an 8% national market share by 2030 with the acquisition of Cheers Breweries Ltd. in Mysuru. The facility, with an annual capacity of 1.5 million hectolitres, boosts MEBL’s total production from 2.0 to 3.5 million hectolitres—an increase of nearly 75%.

The ₹300 crore investments funded through internal accruals and structured debt covers acquisition, capex, and working capital. Production begins in early September, positioning the Mysuru brewery as a critical hub in MEBL’s strategy to build four key production centers across India. This move is expected to generate ₹350–400 crore in incremental revenue by FY28, driving 15–18% topline growth over the next 3–4 years, while reducing logistics reliance on northern and central plants to accelerate distribution across Karnataka, Pondicherry, Goa, Andhra Pradesh, and Kerala by Q3.

Commenting on this milestone, Vedant Kedia, Whole Time Director at MEBL, said, “Karnataka represents the future of India’s beer culture, and our entry into the state marks both a strategic and symbolic milestone. With the Mysuru acquisition, we are scaling up production and cementing our presence in South India. Bengaluru, with its young and experimental consumer base, makes Karnataka a promising hub for us, and retailers have already shown strong interest in partnering with MEBL. Having shaped beer culture in Central India for over two decades, we are now excited to bring that legacy and innovation to Karnataka’s evolving landscape.”

The expansion and distribution strategy will be executed in two phases, aiming to cover all 71 depots in Karnataka by the end of November. Phase 1 will cover 45 depots, followed by 26 more in Phase 2.  MEBL’s portfolio in Karnataka will include Mount’s 6000, Lemount, and STOK (available across 330 ml, 500 ml, and 650 ml bottles), along with draft beer offerings in 20L Kegs for select on-trade outlets. Since Bengaluru’s HoReCa sector accounts for nearly 45% of premium beer sales, building partnerships with pubs and bars will be a key part of MEBL’s market entry strategy.