Restaurant India News: MOOOZ Vodka Enters Uttar Pradesh Market; Strengthens Its Northern Indian Footprint

Adie Broswon Pvt. Ltd. has expanded its vodka label MOOOZ into Uttar Pradesh, further advancing the company’s growth plans across North India. Already present in markets such as Delhi, Punjab and Chandigarh, the brand is now looking to build a stronger presence in one of the country’s largest and fastest growing alcobev markets.

Manufactured in Punjab and headquartered in Gurgaon, MOOOZ is positioned as a premium yet accessible vodka for consumers seeking smoothness, purity and versatility. Made using carefully sourced Punjab rice grains, the spirit undergoes triple distillation along with a five-step filtration process featuring Platinum, Gold and Diamond filtration technologies to create a cleaner and more refined drinking experience.

The move into Uttar Pradesh comes amid rising demand for premium spirits across emerging urban centres, particularly among younger consumers looking for modern and elevated beverage choices. Competing alongside established brands such as Magic Moments, MOOOZ is available in 750 ml, 375 ml and 180 ml variants. In Delhi, the 750 ml bottle is priced at INR 650, positioning the brand as a balance between quality craftsmanship and affordability.

Built around a grain-to-glass philosophy, MOOOZ combines Extra Neutral Alcohol with demineralised water to deliver vodka known for its neutral palate, smooth finish and easy mixability. The brand has also gained favourable consumer feedback for its clean taste profile and lack of bitterness or harsh aftertaste.

For Adiraj Singh Chadha, Executive Director, Adie Broswon Group, the move carries strategic importance as consumer preferences continue evolving across key North Indian markets. “Uttar Pradesh is an important market for us given its scale, evolving retail ecosystem and rising appetite for better-crafted spirits. Over the last few years, consumer preferences have steadily moved towards smoother, better-crafted products that offer both quality and versatility. With MOOOZ, we wanted to introduce a vodka that reflects precision, refinement and consistency while remaining accessible to a wider audience. The response across Delhi, Punjab and Chandigarh has been highly encouraging, and this expansion marks another significant step in strengthening our presence across North India.”

Echoing the brand’s long-term growth plans, Bikramjeet Singh Chadha, Executive Director, Adie Broswon Pvt. Ltd., noted that Uttar Pradesh represents a significant opportunity within India’s expanding spirits segment. “The vodka category is seeing strong momentum across India, particularly among consumers who are increasingly exploring cocktails and modern drinking experiences. MOOOZ has been developed with a strong focus on smoothness and purity, and we believe its character will resonate strongly with consumers in the state. This expansion also aligns with our larger plans around strengthening distribution and building long-term market presence,” he added.

The company plans further expansion into Haryana, Rajasthan and Uttarakhand as part of its broader growth roadmap.