Restaurant India News: Keventers Appoints Shaurya Prabhat as CEO, Plans 70 New Stores

Milkshake chain Keventers, operated by Super Milk Products Pvt Ltd, has appointed Shaurya Prabhat as its Chief Executive Officer, marking a leadership transition as the company prepares for its next phase of growth. He succeeds Agastya Dalmia, the Promoter and Founder, who led the revival of the legacy brand for modern consumers.

Shaurya Prabhat has been associated with Keventers since 2017, when he joined to oversee business development at a time when the company primarily operated through a franchise-driven model. Over the past eight years, he has taken on multiple leadership responsibilities across strategy, operations, human resources, marketing, and business excellence, contributing to the company’s overall commercial direction from New Delhi.

Prior to joining Keventers, he worked with The Smart Cube, now part of WNS, where he advised Fortune 100 clients across industries such as retail, banking, pharmaceuticals, and oil and gas. He holds a BSc in Economics from the University of London and an MSc in Economics from the University of Warwick.

Shaurya Prabhat said, “I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited about the vast opportunities ahead for us.”

Under his leadership, the company plans to expand its physical presence by opening 70 new outlets over the next year. In addition, Keventers is targeting to triple its business within three years and double that scale again by year five, indicating a strong focus on scale and market penetration.

The company is also looking to diversify beyond its core retail outlets by expanding into FMCG, quick commerce, and institutional sales. This aligns with its broader strategy of building a “House of Brands” portfolio aimed at younger Indian consumers, reflecting a shift seen across the food and beverage sector towards multi-channel growth.

Keventers is also adapting to evolving consumer preferences, particularly among Gen Z, by strengthening its digital engagement, introducing experience-led store formats, and expanding its product portfolio with offerings such as waffles, boba, and cheesecake ice creams. The focus remains on maintaining brand relevance while building recall across different consumer segments.

Agastya Dalmia, Founder, Keventers, said, “I have worked alongside Shaurya for over eight years and known him for longer - I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations – from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next.”

The leadership change comes at a time when India’s organised beverage and dessert segment is witnessing increased competition and rapid format innovation, pushing brands like Keventers to scale operations while diversifying revenue streams.