Restaurant India News: Ghodawat Consumer Launches India’s First Zero-Sugar Malt Beverage, ‘Coolberg Diet’

India’s leading FMCG player, Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first zero-sugar malt beverage. Coolberg has unveiled its latest innovation — Coolberg Diet, setting a new standard in mindful drinking for health-conscious and trend-forward consumers. Crafted for those seeking flavour without compromise, the new drink delivers a guilt-free, zero-sugar, zero-alcohol refreshment experience designed to suit today’s wellness-driven lifestyles.

As more fitness-focused consumers move away from traditional sugary soft drinks, Coolberg Diet emerges as a refreshing alternative that balances taste and health. Available in Peach and Strawberry flavours, the beverage comes in a sleek 330 ml glass bottle and is priced at an MRP of ₹109.

With less than 5 kcal per 100 ml, no added sugar, and no caffeine, the drink caters to a wide spectrum of modern consumers — from gym enthusiasts and diabetics to keto followers and Gen Z wellness seekers. Positioned to redefine India’s non-alcoholic beverage segment, Coolberg Diet reinforces the brand’s commitment to offering innovative, health-first refreshment options.

Salloni Ghodawat, CEO, Ghodawat Consumer Limited (GCL), said, "At Ghodawat Consumer Limited, our mission has always been to offer innovative, better-for-you products that align with evolving consumer needs. Coolberg Diet is more than just a beverage; it’s a lifestyle choice for those who want to enjoy flavour and refreshment, without compromising on health. As the demand for functional and guilt-free beverages grows, we’re confident that Coolberg Diet will resonate with consumers seeking balance, quality, and a smarter way to enjoy their favourite drink.”

Coolberg Diet makes a strong debut as a category-defining beverage, combining zero sugar, zero alcohol, and no caffeine — a unique trio that positions it as the ideal choice for all age groups and occasions. Tailored for calorie-conscious and diabetic consumers, it ushers in a new era of mindful, guilt-free refreshment.

Tapping into the growing demand for functional beverages and non-alcoholic beer, Coolberg Diet offers a healthier, more refined alternative to traditional soft drinks. The product will soon be available on leading quick commerce platforms, as well as across modern trade and general trade outlets nationwide.

With this launch, Ghodawat Consumer Limited strengthens its focus on innovation-led, high-quality, and consumer-centric product development. As Coolberg Diet enters the market, it’s poised to lead the evolution of a healthier, more mindful beverage culture in India.