Crimson Hotels has announced the appointment of Sheetal Thakur as the Human Resources Manager for The Aaureum Resorts and International Convention Centre, Bhilwara. With over 10 years of experience in the hospitality sector, Sheetal has worked with prominent hotel brands including Club Mahindra, Ramada by Wyndham, Fern Hotels, and Clarks-Inn Suites, gaining expertise in recruitment, training, employee engagement, and policy development.
At The Aaureum, Sheetal will manage all human resource functions, from pre-opening operations to establishing long-term people practices. Her responsibilities will include setting up robust HR systems, building a motivated workforce, and fostering a workplace culture focused on teamwork, growth, and consistent guest service standards.
Sandeep Maitraya, Founder & Director of Crimson Hotels, said, “Hospitality begins with people, and Sheetal’s approach perfectly reflects our belief in creating meaningful workplaces. As The Aaureum prepares to open as Bhilwara’s most significant hospitality and events destination, her role will be central in shaping a team that delivers with passion and purpose.”
Sheetal holds an MBA in Human Resources and Marketing, along with a Bachelor’s degree in Commerce. Over her career, she has been recognized for creating positive work environments and aligning HR strategies with business objectives, enabling teams to perform effectively.
Her appointment coincides with Crimson Hotels’ strategic expansion in Rajasthan, with The Aaureum Resorts and International Convention Centre positioned to redefine hospitality, events, and conventions in the region through thoughtful planning, seamless service, and operational excellence.
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