Restaurant India News: Bikaji Redefines Its Identity with a Tribute to Rajasthan’s Legacy

Bikaji Foods International Limited (Bikaji), India’s third largest ethnic snacks company and the second fastest-growing player in the organized snacks market, has unveiled its brand-new logo that celebrates enduring legacy while marking a new chapter in its journey towards modernity and global growth.

Inspired by Bikaji’s deep rooted Rajasthani heritage the new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride- the values that have shaped the brand since its inception.

Its upper curve subtly echoes the silhouettes of a traditional Rajasthani turban, symbolizing honour and warm hospitality, while the fluid lines mirror the golden sand dunes of the desert, a tribute to Bikaji’s roots in Bikaner.

“Our new logo is more than just a design, it’s a celebration of who we are, a blend of tradition and modernity. As we gear up for 2026, this refreshed visual identity aims to strengthen Bikaji’s connection with its loyal consumers while appealing to new generations. It reflects our heritage, values, and unwavering commitment to authenticity, taste, and quality, even as we continue to expand our footprint across domestic and international markets,” shared Deepak Agarwal, Managing Director, Bikaji Foods International Ltd.

This change is limited solely to the Company’s visual identity and does not impact the Company’s legal name, corporate status or any existing rights, obligations or contracts change does not affect the Company’s legal identity, name or any existing rights and obligations.

Launched by Shiv Ratan Agarwal in the year 1993 with an in-depth understanding of Indian tastes and preferences. The company as of September 30, 2025, has operations in 28 states and 7 union territories in India. The company also exports its products to 43 international countries, including North America, Europe, the Middle East, Africa, and Asia Pacific. Bikaji Foods' product range includes six principal categories: bhujia, namkeen, packaged sweets, papad, western snacks as well as other snacks which primarily include gift packs (assortment), frozen food, mathri range, and cookies.