Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, has expanded the availability of its key brands—ICONiQ White International Grain Whisky, Jolly Roger Premium Rum, and Kyron Premium Brandy—through the Canteen Stores Department (CSD).
The move builds on ABD’s existing presence in the CSD network, where popular brands like Officer's Choice Blue Pure Grain Whisky and Sterling Reserve B10 Premium Blended Whisky are already sold. With the addition of the new brands, the company aims to offer a wider range of premium spirits to institutional buyers.
ABD’s products are now available across 34 key depots nationwide, supplying ex-servicemen canteens, station canteens, unit-run canteens, defence officers’ institutes, and defence clubs. This expansion is expected to improve accessibility and reach across regions.
The company’s portfolio now spans over 30 states and Union Territories within the CSD network, catering to more than 13.5 million serving personnel, pensioners, and their families across India.
GrowthThis approach is aimed at maintaining cost control, ensuring quality consistency and standardising operations as the network scales.-
BeveragesScaling access to high-quality spirits across 34 depots nationwide
ExpansionThe offering is aligned with aperitivo-style consumption, where food and beverage formats are combined into a single experience.
ExpansionIt also highlights the growing importance of proprietary digital platforms in driving sales within the organised QSR market in India, particularly…
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