Quick service restaurant PitaPit set to foray into South Indian market

PitaPit, Canadian quick service restaurant chain, is all set to foray into the South Indian market with its first restaurant in a new mall in Hyderabad. It is entering South via Hyderabad-based Muvi Concept Restaurants, its master franchisee for South and West India.

Founded in 1995, PitaPit has more than 650 restaurants across 13 countries. It provides customised, healthy and nutritious Pita Sandwiches and offers a healthy alternative to high carb, high fat, fast food.

The quick service restaurant chain is already present in North India with 11 restaurants being operated in partnership with Mentor Hospitality, its master franchisee for North and East India.

Recently, PitaPit has launched a restaurant at the Delhi Airport and RMZ Eco world, a Tech Park in Bengaluru.

Virat Mohan, CEO of PitaPit India, said, "PitaPit has been well accepted and enjoyed by the North Indian market, especially the urban workforce. We expect the same positive feedback from the South Indian market as we intend to target the urban professionals especially the tech workforce and the health-conscious families looking for healthy and fun to eat alternatives."

Rashi Agarwal, Managing Director, Muvi, stated, "We are looking at opening 50 restaurants over the next 3 years across 10 major cities in South and West India with focus on Bengaluru, Hyderabad and Pune, followed by Mumbai, Ahmedabad and Cochin."