QSR chain Charcoal Eats plans to add 250 outlets across India

Currently, Charcoal Eats is present with more than 50 dine-in and express outlets in 15 cities across eight states.
  • vaishnavi News Editor
Charcoal Eats

Charcoal Eats, the Quick service restaurants (QSR) chain, is planning to add about 10-12 outlets in Hyderabad and 250 outlets across India in the next one year. Apart from expanding in the 15 cities in which it operates, the Mumbai-based food company is also looking to enter into more tier-2 cities in the next 18 months.

Currently, Charcoal Eats is present with more than 50 dine-in and express outlets in 15 cities across eight states including Hyderabad, Pune, Navi Mumbai, Kolkata, Thane, Nashik, Gurugram, Chennai, Ahmedabad, Jamshedpur, Indore, Bengaluru and Jaipur. It spends about Rs 10-12 lakh per outlet.

Anurag Mehrotra, Co-Founder & CEO, Charcoal Eats, said, “We saw a vacuum in the Indian food sector for food on the go. We wanted to build a food company in the country that will address this gap so that we can reach out to as many consumers as possible and scale up our business efficiently. We started our business in Mumbai, which is a very heterogeneous market. We had spread to other cities gradually. Our strategy had been to enter each city and make deeper inroads.”

“In Hyderabad too, we see there are many players and the market is huge. We will focus on providing both food and convenience to consumers. Consistency, quality and hygiene are going to be integral in our growth strategy. We have created our first outlet in Jubilee Hills,” he further added.

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