Prabhat encourages Women Empowerment through its Initiative - Prabhatsakhi

Women empowerment

BY - Franchise India Team
Editor Jul 30, 2016/

118

/ 2 MIN READ.

Prabhat encourages Women Empowerment through its Initiative - Prabhatsakhi

Prabhatsakhi’ is a milk oriented initiative by Prabhat Dairy that runs operations through entire Ahmednagar. Through this program, Prabhat Dairy wants to give an aim to the life of women at grass root level, change their pace of lives by providing employment support and boost their economic development. Under this program women Self Help Group will be formed at the village level and they will be trained on the different aspect of Dairy. For example, production of Fodder, making of Sileage bags, running of milk collection center etc.

Currently, villages have intermediaries for supply of fodder and other necessary requirements. These intermediaries always charge farmer high for their services. This women self-help group will act as an intermediaries between the farmer and the company and hence the farmer will get better service and cost effective solutions. Prabhat will help these self-help groups in getting the desired materials as per there requirement.

Initially, the villages that already have a Prabhat establishment shall be given priority. In the first stage, the talukas of Shrirampur, Nevasa, Rahuri, Rahata, Kopargaon, Shevgaon, Pathardi, Sangamner and Vaijapur shall be given priority. Empowering Women and increasing their standard of living by providing them with a guaranteed source of income is the aim of ‘Prabhatsakhi’.

Alcoholic Beverages

Diageo Makes Female Version Whiskey 'Jane Walker' For Women

BY - Franchise India Team
Editor Feb 27, 2018 / 2 MIN READ

Diageo Makes Female Version Whiskey 'Jane Walker' For Women

In an attempt to attract more women towards famous whiskey brand and acknowledge gender equality, the limited US based Whiskey brand Johnnie Walker is rolling out a female version of its iconic logo Johnnie Walker.

The new label will carry the title Jane Walker with a striding woman printed over it.

Stephanie Jacoby, VP of Johnnie Walker said the Brand owner Diageo is hoping the move widens the appeal of the product while celebrating women.

Jocoby in an Interview said, “Scotch as a category is seen as particularly intimidating by women. It’s a really exciting opportunity to invite women into the brand.”

Diageo isn’t alone in putting a female face on a traditionally male mascot. KFC, the fried-chicken chain run by Yum! Brands, tapped country singer Reba McEntire in January to appear as Colonel Sanders in its latest marketing campaign.

According to the US Distilled Spirits Council, the launch is the latest part of the brand’s “Keep Walking America” push, which began in 2016. The campaign is an attempt to speak to a broader audience, with ads spotlighting Latinos and veterans. Scotch whisky volumes grew just over 2% between 2002 and 2017 in the US. And Johnnie Walker has outpaced many competitors, growing 18% in 2017, boosted by a revival of cocktail culture.

Expansion

Oberoi Group Opens Hotel in UAE

BY - Franchise India Team
Editor Jun 12, 2013 / 2 MIN READ

India's Oberoi Group announced the opening of The Oberoi, Dubai, at its first property in the UAE. The luxury hotel group, which overlooks the iconic Burj Khalifa, has a total of 252 rooms and suites.

PRS Oberoi, Executive Chairmaan, The Oberoi Group, said "We are pleased to present The Oberoi, Dubai, which offers the highest standards of luxury and hospitality. Oberoi Hotels have been consistently recognised amongst the best hotels in the world and I am confident that The Oberoi, Dubai will continue this tradition”.

Karim Bizid, General Manager, The Oberoi, Dubai, said, "We are confident that The Oberoi, Dubai will add tangible value to the hospitality sector in the United Arab Emirates."

Culinary section at The Oberoi, Dubai, includes UMAI - a contemporary Pan Asian restaurant - NINE7ONE - an all day dining restaurant - and ANANTA - an Indian specialty restaurant.

Also Worth Reading