- April 6, 2019 / 2 min readCurrently, Oyo is doing a pilot of its first cloud kitchen under the Adrak brand.
As part of its strategy to become a full-fledged hospitality chain, Oyo rooms is planning to build its own cloud kitchen brands. The company also eyes to list the brands on food delivery platforms like Swiggy and Zomato.
A person familiar with the company’s plans said, "Food will form an ancillary revenue stream for Oyo, and they have been experimenting with different models for a while now. Earlier, they used to have tie-ups with multiple restaurants, but now they are building their own food brands, which will be served to guests and also delivered (at home)."
Currently, Oyo is doing a pilot of its first cloud kitchen under the Adrak brand.
Besides acting as a full-fledged hospitality brand, Oyo’s plan to add food as a category is aimed towards increasing the business for its hotel partners.
An Oyo spokesperson said, "As the largest hotel chain in India, operating franchised and lease assets, we do have an active play in the F&B business with an average of about 25% of our revenue coming through the kitchens we operate in some of our hotels."
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