Nutricane launches mango & guava variants of fruit juices under OMG! brand

Last year, the company introduced its sugarcane juice range in three flavours.
  • Vaishnavi Gupta News Editor
Fruit juice

Nutricane Beverages has unveiled a range of fruit juices with mango and guava variants under its brand name OMG!. These new ranges of juices are packaged in recyclable 250ml glass bottles without any added sugar or chemical preservatives.

Dipin Kapur, Co-Founder of Nutricane Beverages, said, “Our mission is to offer consumers the most delicious, nutritious and fresh-tasting juices. By enhancing the goodness of fruits with naturally-sweet sugarcane juice, we have not only created one-of-a-kind flavour combinations, but also replaced harmful refined sugar with a healthier alternative, offering a promise of nutrition and taste.”

Last year, the company introduced its sugarcane juice range in three flavours. Nutricane has now launched its new fruit juice range.  

Neeraj Jalan, Co-Founder, Nutricane Beverages, stated, “OMG!’s fruit juices with their added goodness from sugarcane are superior in both taste and health benefits and are a result of tirelessly perfecting the blend of fruits and sugarcane juice.”

Sachin Goel, Co-Founder of Nutricane Beverages, added, “This replacement of empty calories from sugar with healthy sugarcane juice is indeed a ground-breaking innovation in the beverage segment. The success of our original range of sugarcane juice, it motivated us to push the boundaries. Our new juices are a healthy alternative to other packaged soft drinks and fruit beverages available in the market.”

Priced at Rs 45, OMG! fruit juices are now available in Delhi NCR, Jammu and Kashmir, Jaipur, Chennai, Bengaluru and Lucknow. The company will launch these juices in more cities in India in the coming months.