Norway Fried Chicken brand ‘Fly Chicken’ Ventures in Indian market with their First Outlet in Hyderabad

Fly Chicken, a Norwegian fast-casual dining sensation is poised to transform the fried chicken scene in India with the debut of its first quick-service restaurant (QSR) in Hyderabad.

Launched in 2018, Fly Chicken has recently named the Nordic Council of Shopping Centers' (NCSC) 2024 Norwegian Commercial Player of the Year. Fly Chicken, which is well-known for its strong flavors, excellent quality, and lively ambiance, is prepared to serve its famous pressure-fried chicken with a dash of chill vibes.

Award-winning Chef Sanjiv Mediratta, who have previously worked with McDonald's, Yum Restaurants, and Café Coffee Day, has skillfully localized the menu to suit Indian tastes while maintaining the brand's identity. Fly Chicken's Asia Chairman Sandeep Kohli is a pioneer of the Indian QSR industry, and his visionary leadership and extensive experience as the "godfather" of franchising will propel the brand's growth.

Strategic Expansion and Investment in India
 With a vibrant, youthful population, India is the perfect market for Fly Chicken’s premium fast-food offerings, driving its global expansion forward. According to Fly Chicken CEO Ronny Gjoese, “India’s dynamic and rapidly growing food service market presents an exciting opportunity for us. Hyderabad is just the start as we aim to establish Fly Chicken as a household name across major cities in India.”

To ensure a seamless market entry, Fly Chicken has committed substantial investments across several strategic areas like Operational Excellence and Partnerships. Kulpreet Sahni, CEO of Fly Chicken India emphasized, “We are redefining the fast-food landscape by offering a blend of premium-quality products, innovative flavors, and a modern dining experience. Hyderabad marks the first step in our ambitious expansion plans.”

Driven to Community and Sustainability
Fly Chicken is committed to sustainable and moral business operations. The brand is dedicated to lessening its environmental impact, from using locally sourced, fresh foods to employing eco-friendly packaging. Our goal at Fly Chicken is to provide an inclusive, supportive, and growing culture. "Guided by the principles of the Nordic Model of Social Corporatism, we aim to empower our employees and young entrepreneurs to share in our financial success and be an integral part of our journey," shares Eve Sahni, Financial Director for Fly Chicken India.

Plans for the Future
Fly Chicken, backed by some of Norway's top investors, wants to make a significant impact in India's major cities. With an ambitious long-term goal of opening 250 shops nationally over the next five to seven years, the business intends to open ten stores in its first year.