Mother's Recipe campaigns for Mother's Day with #TasteOfMothersLove

Rainy season is here and so is the craving for chaat and Pani Puri! And with the rains, Indians loves snacking on street food and savour the delicious chutneys served with it. However, often these tasty chutneys are not made in a hygienic way, causing severe health issues. And now with the lockdown where all of us are forced to stay at home and unable to step out to relish the street delicacies, to cater to that Mother’s Recipe has launched its special Pani puri mix in its popular range of street-style chutneys available in all-new attractive and convenient spout pack.

Chutney is an important aspect of a chaat, Mother’s Recipe has specifically curated this special mix, which will remind you of your favourite street hawkers. This Paani puri mix works as a time saving trick too, all one need to do is mix 4 table spoon (50g) of Mother's Recipe Panipuri Mix Paste in 450ml of chilled water. Dunk the puris filled with mashed boiled potatoes and Sprouts or Boondi in the water and enjoy.

Commenting on the launch, Sanjana Desai, Executive Director, Mother’s Recipe - Desai Foods said “As a company dedicated to our customer needs and satisfaction, we decided to launch this new variant of Paani Puri mix. We do understand that in this current covid situation where all of us are restricted to our homes and are sceptical to eat outside people’s cravings for street style chaat has only increased, so we have made a delicious pani puri mix that has been carefully manufactured under strict hygienic conditions. We guarantee that all are products are easy to use and safe to consume”.

Mother’s Recipe along with the Pani Puri chutney offers a range of other chutney’s like Delhi Chaat Chutney, Bhelpuri Chutney, Red Chilli Garlic Chutney, Samosa Chutney, and Tamarind Date Chutney and all the products are now available across all supermarkets, local retail stores & on all the ecommerce platforms such as Big Basket, Flipkart, Milk Basket across the country.

Mother’s Recipe is eyeing to expand its food service division (HoReCa) nationally. The company, which is one of India’s leading Indian food brands, aims to double the growth in the current fiscal.

Under its flagship brand ‘Mother’s Recipe Food Service’, the firm offers various products like Indian gravies, pickles, spices, papads, condiments, ginger garlic paste, etc.

Presently, Mother’s Recipe has operations across Mumbai, Pune, Ahmedabad, Delhi NCR, Kolkata, Guwahati, Bhubaneswar, Hyderabad, Chennai and Bengaluru. The company is catering to various segments of food service such as star hotels, restaurants and caterers, fine dining to QSRs (quick service restaurants) as well as railways and airlines.

Sanjana Desai, Chief Strategy Officer, Mother’s Recipe, said, “As a brand, we have been focussing on building the appropriate infrastructure to ensure timely delivery and consistency in taste and superior quality of products which are essential for this segment. Our products offer solutions for food service – great-tasting products that save time, costs and ensure consistency in the end offerings. We also innovate products together with our clients to meet their requirements.”

“Currently, the food service division contributes only around 5-6 per cent of our overall India business. However, we have witnessed a rapid 50 per cent growth in FY18-19. Going forward, we plan to double our business in FY19-20, and in the next five years, we are targeting to contribute to over 20 per cent of our overall Indian business,” she added.

Pune-based Mother’s Recipe, packaged food brand from Desai Brothers, has introduced a range of street-styled authentic chutneys manufactured in its state-of-the-art plant in Pune under strict hygienic conditions.

These chutneys are available in different variants such as Delhi Chutney, Bhelpuri Chutney, Red Chilli Garlic Chutney, Samosa Chutney and Tamarind Date Chutney.

Sanaja Desai, Head of Business Development, Desai Brothers Ltd. (Food Division – Mother’s Recipe), said, "Mother’s Recipe is committed to deliver products, which satisfy palates and are appropriate for the Indian consumer. Our home style range of chutneys are result of extensive research and consumer insight which are made from the fresh ingredients to deliver authentic taste of home cooked food."

The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Bangalore, Pune, Mumbai, Delhi, Noida, Hyderabad, Ahmedabad and Punjab and on bigbasket.com.

Mother’s Recipe has launched their Ginger Garlic Paste in 300gm Tub pack.

Currently, Ginger Garlic Pastes are available in standee pouch, spout standee pouch, glass bottle, plastic bottle, tube packaging & pillow pouch.

Sanjana Desai, Head - Business Development, Mother’s Recipe and ELMAC brand said, "A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving every- day and consumers are seeking convenience and better packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality & tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste."

Sanjana added, "We have always given utmost priority to consumer convenience and product quality while developing new products. The spout packs had added some convenience in the category, However, retaining the authentic taste of the paste and reducing wastage was a challenge. The new product packaging addresses these issues providing authentic taste without any preservatives (NO sodium benzoate {chemical preservative}) and absolutely zero wastage, as consumer can scoop it out as per their requirement & store it easily."

An essential ingredient in Indian cuisines, the cooking-paste market is estimated at Rs 150 crore and is growing at 30 per cent. With the launch of this new packaging, Mother's Recipe expects to grow its market share to at least 22% in the first six months.

Mother’s Recipe has launched their Ginger Garlic Paste in 300gm Tub pack.

Currently, Ginger Garlic Pastes are available in standee pouch, spout standee pouch, glass bottle, plastic bottle, tube packaging & pillow pouch.

Sanjana Desai, Head - Business Development, Mother’s Recipe and ELMAC brand said, "A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving every- day and consumers are seeking convenience and better packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality & tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste."

Sanjana added, "We have always given utmost priority to consumer convenience and product quality while developing new products. The spout packs had added some convenience in the category, However, retaining the authentic taste of the paste and reducing wastage was a challenge. The new product packaging addresses these issues providing authentic taste without any preservatives (NO sodium benzoate {chemical preservative}) and absolutely zero wastage, as consumer can scoop it out as per their requirement & store it easily."

An essential ingredient in Indian cuisines, the cooking-paste market is estimated at Rs 150 crore and is growing at 30 per cent. With the launch of this new packaging, Mother's Recipe expects to grow its market share to at least 22% in the first six months.