Milkbasket buys grocery delivery startup Veggie India

Milkbasket, the Grocery and milk delivery startup, has acquired Veggie India, Noida-based grocery delivery platform, for an undisclosed amount. This acquisition is in line with Milkbasket's strategy to strengthen its foothold in the Delhi NCR region and expand its household base to over 1,00,000. 

As part of the deal, all Veggie India employees, including the founders, Jainendra Upadhyay and Shailendra Upadhyay, will be joining Milkbasket. 

Veggie India’s acquisition expands Milkbasket’s customer base to 75,000.

Anant Goel, Co-Founder and Chief Executive Officer, Milkbasket, said, "The acquisition is in line with our growth plans for 2019 and adds further strength and distribution capabilities to the existing business."

Founded in 2018, Veggie India is operated by Ocado Garden Fresh Pvt Ltd. An online grocery delivery platform has a presence in Noida and Ghaziabad.

"Jainendra and Shailendra have done a remarkable job with Veggie India, and within a year of operations, the company has acquired a substantial business in their region with loyal customers. I am certain that their experience will be beneficial to the company, as Milkbasket embarks on an even aggressive growth path," Goel added.