McDonald’s- North & East introduces digital menu boards

With deployment of cutting-edge display, McDonald’s will exhibit vibrant and attractive animations of its menu items on LED monitors.
  • Nusra Deputy Features Editor
McDonald's

McDonald’s India- North & East has introduced digital menu boards in its restaurants as a part of its restaurant reimaging plan.

 

Aimed at enhancing the customer experience at the time of ordering, McDonald’s is geared to create a great sensory experience using vivid imagery and captivating high definition visuals of its great tasting menu items, making it easier for customers to select their favorite item quickly.

 

“At McDonald’s, we believe creating good food moments requires capturing our customer’s imagination through show and tell format. Our customers spend considerable time looking at the menu boards before placing their order and make a big difference in what and how they order, making it an important part of our customer interaction. We are confident of enhancing that experience,’ said Robert Hunghanfoo, Head, Connaught Plaza Restaurants Pvt. Ltd.

 

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With speed and efficiency already an inherent part of McDonald’s experience, the brand is now weaving digital technology across its business functions to enhance the overall guest experience.

 

The digital menu boards come after McDonald’s recent introduction of 100% contactless ordering that enables customers to order and pay beyond the front counter.

 

“This is just the beginning of our digital journey, there are many more elements that we plan to introduce in the future to give our customers an international McDonald’s experience,” added Sanjeev Agrawal, Development Licensee, CPRL.

 

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With deployment of cutting-edge display, McDonald’s will exhibit vibrant and attractive animations of its menu items on LED monitors.

 

The new digital displays are also Energy Star certified supporting McDonald’s commitment to environmental sustainability while helping the business lower operating costs.

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