- October 15, 2019 / 6 min readThe three-month long value menu campaign seeks to build the brand affinity that consumers have with McDonald’s.
The McSaver combo meal includes a burger or a snack with a select beverage. The combo meal priced at Rs. 59/- includes a burger or a snack from McAlooTikki, McEgg, Pizza McPuff, Regular Fries, along with a select beverage.
“We understand that our customers associate McDonald’s with great tasting food, great value and fun moments. With the festive season fervour, they are also looking forward to exciting offers and dealsfrom their favourite brands. We thought of evoking that warm, cheerful feeling of the season by offering more value for menu items that our customers crave,” said, Ajita Saxena, Director, Marketing, McDonald’s - North and East India.
The three-month long value menu campaign seeks to build the brand affinity that consumers have with McDonald’s as a great value brand offering variety and a differentiated restaurant experience.
“We stay committed to our customers in North and East India and will continue to delight them by bringing exciting offers from time to time and exceeding their expectations every time they visit or order from us,” added Ajita.
The combos are available across all McDonald’s restaurants in North and East. McDonald’s has planned an integrated advertising campaign acrossprint, radio, television and digital media to create awareness amongst customers.
Search for top Restaurant Suppliers in your city