India gets its first wine in a can

The new canned wine has been launched by Sula Vineyards, one of India’s most popular wine brands, in leading stores across India.
  • Vaishnavi Gupta Features Writer
Dia

India gets its first canned wine, Dia Sparkler. The new canned wine has been launched by Sula Vineyards, one of India’s most popular wine brands, in leading stores across India.

Currently, the Dia Sparkler is being introduced only in Maharashtra. It will soon be made available across the country. Priced at Rs 180, the canned wine is available in both red and white wine flavors in 330 ml cans.

Dia Sparkler has been unveiled at a time when on the go is the need of the hour to match people’s fast-paced lives.

Rajeev Samant, Founder and Chief Executive Officer, Sula Vineyards, said, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar. It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing.”

India gets its first wine in a can

Why Dia was the perfect choice for canned wine?

To date, Dia was sold only in bottles and it was fondly remembered by many as their first wine with positive nostalgia. Dia was the perfect choice for Sula to launch India’s first wine in a can

Dia is a sweet, bubbly and refreshing drink. It needs no mixers, corkscrews or swirling to enjoy. The drink is easy to carry and crack open straight from the fridge.

Dia is quite low in alcohol percentage compared to other alcoholic drinks with total alcohol by volume (ABV) of 8%, which is in line with strong beer. It is as appealing to men as it is to women, and suits every occasion, be it a house party, pool party or a day at the beach.

India gets its first wine in a can

India’s canned wine category

The concept of wine in a can is blooming globally. The canned wine is widely available in other countries, while this is the first-time wine has been made available in cans in India.

As per a study by Nielsen, the canned wine category in India grew by 67% in May 2019 and is presently clocking in $75 million in sales. The report stated that off-premise canned wine sales for the 52-week period, ending June 15, 2019, have risen 69% from the previous year, totaling $79.3 million in sales so far in the US.  

The wine in a can leads to less wastage and controlled amounts of drinking and convenience. It is also easier to carry around and seems to be perfect for weekend getaways, travel, and picnics.

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