Ice Cream Works Launches a Magnificent Selection of New Ice Cream Flavors

Burger King India has introduced its Korean Spicy Fest, a limited-time menu that aims to entice palates with the ideal balance of heat and genuine flavors, to its customers. Gen Z, millennials, and spice enthusiasts will all be thrilled by this hot new line, which was introduced nationwide on 2 April. Motivated by current trends and the growing popularity of Korean food, Burger King has created a menu that offers more than simply spice; it's a true flavor of Korea. Red chillies, ginger, garlic, and sesame seeds add depth to the multifaceted flavor profile.

 “Guests today are looking for new, exciting flavours that push the boundaries of taste. We have seen Korean flavour frenzy across categories and in our internal research too Korean came up as a top consumer flavour preference. Our product development team went to the fundamentals of Korean taste and built our recipes to deliver this authentic Korean flavours with the unique dunking process. With the Korean Spicy Fest, Burger King is delivering an authentic, crave-worthy experience that brings the global Korean flavour trend right to our guests. We’re confident that the combination of premium ingredients like the Brioche bun, bold Korean flavours, and a variety of burgers and snacks will make this an instant favourite of our guests,” said Kapil Grover, Chief Marketing & Digital Officer, Burger King India.

The Korean Spicy Fest brings together a diverse range of formats to satisfy every craving Korean Spicy Chicken Burger, Korean Spicy Paneer Burger, Korean Spicy Chicken Wings, Korean Spicy Chicken and Korean Spicy Fries. 

With prices starting at just ₹149, Burger King ensures that these premium Korean flavours are accessible to all. The range is available nationwide across all Burger King restaurants for dine-in, takeaway, and delivery. Guests can also enjoy Korean Meal Deals and upgrade combos at attractive pricing to get a complete flavour-packed experience. Additionally, multiple user-generated content contests, are planned on their social media handles, to add an interactive and engaging twist for Burger King’s fans across social media.

Reflecting on the creative vision for #BKKoreanSpicyFest Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India said, “The buzz around K-culture is undeniable, but what caught our attention was the hunger for authenticity. People aren’t just looking for what’s popular; they want what’s real. Keeping this insight as our guiding tenet, we launched our Korean Spicy Fest campaign with a DVC that paid homage to all the K-fans in India and built a tribe through digital activations. This campaign isn’t just about introducing new menu items—it’s about honouring the culture and giving K-fans an experience that feels authentic, immersive, and made just for them.”

With its authentic Nikkei cuisine, Amaru, the city's newest dining attraction, is poised to transform the culinary scene. Amaru, which serves a distinctive fusion of Japanese and Peruvian cuisine, opens its doors on October 23 and is situated in the center of Bandra. This new culinary haven, which was envisioned by DJRS Hospitality's founders Srikar Shetty and Jeenanath Shetty in collaboration with Imran Majid, is set to enthrall Mumbai with an extraordinary dining experience that combines unique flavors and exquisite interiors that set the mood over the weekend.

Under the leadership of Peruvian chef Nicolas Mandeuno, the restaurant is solely focused on Nikkei cuisine, and its menu is a sophisticated curation that showcases the greatest aspects of both cuisines. The restaurant can accommodate 110 people and offers a variety of seating arrangements, including cozy couches, high tops, and low tables. While the 22-seat communal bar gives a vibrant location to sip cocktails and build relationships, two separate cabanas offer secluded getaways.

Commenting on the launch, DJRS Hospitality’s CEO Srikar Shetty and MD Jeenanath Shetty said, “More than just a restaurant, Amaru is an immersive experience that brings together the finest elements of food, design, and atmosphere. We wanted to introduce Mumbai to true Nikkei cuisine–a dynamic blend of Japanese and Peruvian traditions, offering a menu that surprises and delights with every dish. Our interiors reflect the same philosophy, blending natural materials like bamboo and wood to create a space that feels both refined and inviting. From vibrant performances that set the weekend vibe to intimate cabana spaces and a lively communal bar, every detail is designed to transport guests into a world where culinary art meets cultural expression. I believe Mumbai deserves experiences that push boundaries, and with Amaru, we aim to offer just that—a journey of flavours and moments that leave a lasting impression and leave you craving more.”

Chef Nicolas Mandeuno, Culinary Director said, “This menu brings Mumbai the opportunity to experience the world of Nikkei Cuisine in its most authentic fashion. Introducing flavours of both worlds, Peruvian and Japanese combined in perfect harmony; let us guide you through this culinary experience as you enter the world of Amaru.”

Mondelez India,  today announced entry into direct online sales for its range of products as part of efforts to tap into the gifting segment.

Mondelez India said in a statement that “The website wwwis an additional channel for consumers to directly connect with the brand. The new site will allow the company, part of Mondelez International, to build an opportunity in the corporate gifting segment, especially during festive gifting, Mondelez India said in a statement”.

Mondelez India e-commerce Lead Abhishek Ahluwalia said: "We have identified a massive opportunity in the corporate gifting space that we aim to leverage through this platform."

The company will provide free shipping for any bulk order above Rs 299.

Besides, the company, which has a strong gifting portfolio, will enhance such experience through discounts, multiple location delivery and free shipping, along with customisation and bulk orders.

Ahluwalia also added "We are focusing our investments strategically on associations that help us develop best in class sales and distribution proficiencies with strong go-to-market capabilities.”

Mondelez India has powerful brands in its portfolio, which includes Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems and Cadbury Glow.