Hurrem's partners with JW Marriott Mumbai Juhu, enters luxury hospitality
Hurrem's partners with JW Marriott Mumbai Juhu, enters luxury hospitality

India’s first-ever Turkish baklava brand Hurrem’s has partnered with JW Marriott Mumbai Juhu to make the Hurrem’s experience available to the hotel’s discerning patrons.

A part of Prime Foods and Confectionery LLP,it  is steadily expanding to multiply its presence in the country.

As the flagship property of JW Marriott Hotels in India, JW Marriott Mumbai Juhu is a name known for its exceptional hospitality and F&B experiences hence; making it an ideal location for Hurrem’s to bring its authentic Turkish culinary experience closer to home.

“We are pleased to bring Hurrem’s authentic Turkish desserts and confectionery to one of the country’s most renowned hotels. Over the past year, we have thoughtfully grown our presence with several partnerships and launches to make the Hurrem’s experience more widely available to patrons,” shared Ahmed Farid, Co-founder, Hurrem’s.

Hurrem’s was launched in November 2019 with the core objective of bringing to India an authentic taste of Turkey. Hurrem’s signature offerings will be available via a dedicated store-in-store (SIS) located at Bombay Baking Company, the hotel’s patisserie and deli. The brand’s most sought-after offerings including the signature baklava will be made available in over fifteen varieties such as Pistachio Baklava, Havuc Dilimi, and Chocolate and Hazelnut Baklava.

Hurrem’s will also serve an extensive range of Turkish Delights, chocolate coated lokums, and various flavours of the heavenly Trilece, for a relaxed afternoon at the patisserie-deli.

Through this partnership, Hurrem’s also aims at driving its objective of leveraging India’s rapidly growing gifting industry and introducing a new trend in the premium gifting space, that of artisanal, luxe Turkish food hampers. It will be offering pre-curated and custom-made hampers at JW Marriott Mumbai Juhu, apt for all occasions, festivals, weddings as well as corporate events.

 
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