- November 20, 2019 / 8 min readLaunched in 2014, the brand has a presence in West and North India with 30 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune.
Burger Singh is planning to add 10 more outlets in its existing market before the end of this year. Launched in 2014, the home-grown fast food chain has a presence in West and North India with 30 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune.
The burger chain has forayed into the UK market with two outlets in London. It targets to drive Burger Singh’s international expansion by taking Indian flavours across the world.
The brand has secured $6 million in Series A funding from both strategic and angel investors till date.
Burger Singh selling fries at Re 1 to woo young foodies
The fast food chain has recently launched a witty and unique marketing campaign, providing fries complimentary with any burger at just Re 1. This has been done to attract youngsters to its stores. The brand is known for its Indian taste and flavours in comparison to other burger brands in the QSR category.
In order to generate buzz and popularise the campaign, Burger Singh has chosen offline branding and has connected with one thousand auto-rickshaws in Delhi-NCR. The QSR chain has also collaborated with apps like Inshorts and Saavn to advertise on the digital medium.
Kabir Jeet Singh, Founder and Chief Executive Officer, Burger Singh, said, “We get a lot of repeat customers because of our fries. We've curated an entire category around fries with 4 distinct flavours. Our target audience is just about anyone who loves to eat ‘burgers and fries’, everyone from school children to working professionals.”
Burger Franchise booming in India
In India, increase in disposable income has, in turn, increased the frequency of dining out. According to another report, the Indian fast food market is likely to grow at a compound annual growth rate (CAGR) of 18% by 2020 due to changing consumer behaviour and demography. This further indicates that India is sailing in the same boat as the US when it comes to fast food consumption.
Burgers are widely known as the most beloved food of the Americans. On average, Americans eat three burgers a week and about 14 billion burgers a year.
After the entry of popular US-based QSR chains like McDonald’s and Burger King in India, burgers have gained popularity in the country too.
Burger’s popularity has made it a lucrative QSR franchise for Indian players. An Indian home-grown brand Burger Singh is also operating on the franchise model. The brand has become one of the most innovative and popular burger chains with a presence in pan Asia and the UK.
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