- April 26, 2019 / 3 min readWith this launch Fresca has become the first Indian company to provide multiple flavoured-fizz options to consumers
Fresca Juices, one of the fastest-growing packaged fruit juice brands in the Indian market, has entered into the CFD (carbonated fruit drink) category with the launch of Fresca Fruzo. The new line of products is available in four flavours, including Apple, Mojito, Jeera and Nimbu Masala.
With this launch, Fresca has become the first Indian company to provide multiple flavoured-fizz options to consumers. The move is in line with the company’s objective to achieve an annual revenue run rate of approximately Rs 150 crore by 2020.
Currently, the CFD market is witnessing a growth rate of 30% per year, even when the Indian consumers have had only one fizzy flavour available to them (apple).
The latest line of Fresca’s carbonated juices is available in 160ml and 250ml bottles priced at Rs 10 and Rs 15, respectively.
Akhil Gupta, Managing Director of Fresca Juices, said, “Being a fruit juice enthusiast myself, I used to crave more flavourful choices. With the conviction that we could bridge this market gap, we incepted Fresca. Now, fruit juice aficionados like myself have not two, not three, but over six flavours to choose from.”
“The idea behind launching Fresca Fruzo was to tackle the similar market gap in the carbonated fruit drink segment. We are confident that our new range of fizzy flavours will satisfy consumers of all palates and preferences,” Gupta added.
He further stated, “Currently, we are aiming to distribute our carbonated fruit juices across two lakh outlets in all major North Indian markets. Our consumers in these areas will get to drink Fresca Fruzo from a little more than a month after the product’s launch.”
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