Sumo Sushi & Bento, a Dubai-based Japanese cuisine restaurant chain, is eyeing to foray into India. The restaurant chain has partnered with FranGlobal for its India expansion.
The first restaurant of Sumo Sushi & Bento is expected to launch within six months in either Delhi or Mumbai, with plans to open up to 25 stores in the next five years.
Julianne Holt Kailihiwa, Chief Executive Officer, Sumo Sushi & Bento, said, "India is a vibrant and exciting country and people are demanding new cuisines and we will hit the mark on it. There’s already awareness, interest and curiosity among Indians around Japanese cuisine, especially fusion oriented food. Sumo has been successfully running its chain of restaurants for 20 years catering to Middle East customers who have a very cosmopolitan taste. There’s also a big Indian customer base in Dubai hence we feel that India reasonably should be a scalable market for the brand."
The restaurant chain is serving in Dubai and throughout the Gulf Cooperation Council (GCC) for over 19 years, offering a unique family-friendly, authentic Japanese restaurant.
Sumo Sushi & Bento is catering to a cosmopolitan mix of customer base providing both vegetarian and non-vegetarian dishes.
In India, the chain will be focusing on major urban hubs including cities like Delhi, Mumbai, Bengaluru, Pune, Chennai, Kolkata, and Hyderabad.
Venus Barak, Chief Executive of Franglobal, added, "Our biggest challenge is to provide a good quality product at a competitive price because the raw material used in Japanese cuisine is expensive. Our quality matches the ones offered in a five-star hotel. We also plan to introduce beer and wine on the menu."
CoCo ICHIBANYA, the Japanese curry restaurant chain globally, is delighted to declare the inauguration of its third branch in India, situated at M3M IFC in Gurugram.
This latest expansion means that CoCo ICHIBANYA has established itself on the global stage, with a remarkable network of more than 1400 establishments spanning 13 diverse countries and regions.
CoCo ICHIBANYA is committed to transforming India's food and beverage sector by bringing a complete Japanese dining encounter focused on delectable, genuine curries and an extensive range of Japanese treats.
The new CoCo ICHIBANYA establishment presents an authentic Japanese dining experience, featuring an array of Soups, Salads, Starters, Curries, Udon, Ramen, beverages, and desserts.
“The name "Ichibanya," meaning "number one" in Japanese, reflects our commitment to excellence in menu, services, and overall experience. This expansion aims to bring a taste of Japanese culture to the Indian palate, offering a delightful alternative for curry and spice enthusiasts seeking something beyond the ordinary.” said, Mr. Devesh Srivastava, Chief Executive Officer of CoCo ICHIBANYA.
In Japan, curry embodies comfort food, ideally savored ladled over rice with garnishes.
At CoCo ICHIBANYA, diners have the freedom to customize their curry dishes by choosing from a captivating selection of toppings, spice levels, and portion sizes for Japanese sticky rice.
The menu caters to a wide range of preferences, including both non-vegetarian and vegetarian options, while maintaining high-quality global standards.
Notable offerings consist of Chicken Katsu Curry, Shrimp Katsu Curry, Chicken Momo Curry, Cheese Croquette Curry, Soupy Udon, Ramen, Chicken Basket, and Seafood Basket.
Additionally, there is a selection of Japanese-style toppings like cheese croquettes, Shrimp Katsu, Chicken Katsu, fried fish, and fried shrimp.
The CoCo ICHIBANYA team embraces the richness of Indian cuisine by introducing dishes like the Chicken Keema and Paratha Curry Set, infusing authentic Indian tastes with a Japanese influence.
In a show of respect for Indian culture they have substituted beef dishes with vegetarian, chicken, and seafood alternatives to accommodate diverse dietary choices.
Benihana, which entered India in 2013 by opening its first restaurant at Epicuria Mall, Nehru Place, Delhi, is all set to expand its wings in cities like Mumbai and Bengaluru.
The Japanese restaurant chain is also looking at expanding at other cities of India by setting outlet there.
“We do have gradual plans for prime cities. Mumbai and Bengaluru are our first choice for expansion. We will add further units in other cities too. The fiscal year 2014 had many new challenges and created many competitive forces which showed many new strategies. Running units in the paradigm of such situations was a constructive R&D (Research and Development) for many brands and indeed, India is a very competitive market. Presently we have our first unit running in New Delhi on JV (Joint Venture),” confirmed Spokes Person for Benihana India.
Benihana, the US based Japanese steakhouse and Sushi restaurant chain, was founded by Rocky “Hiroaki” Aoki. He opened the first Benihana restaurant in 1964 in New York City.
Rocky is considered to be a pioneer of “Teppan-yaki” dining, wherein diners relish the concept of live cooking by chefs in front of them. Presently, Benihana has its company owned and franchise restaurants running across the globe.
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