Dineout starts integrated digital video campaign #FearNoBill to promote 'Dineout Pay'

The launch campaign follows brand’s mission statement to the existing and potential customers about Dineout’s great promise towards ease in paying bills.
  • vaishnavi News Editor
Dineout

Dineout, India’s largest dining out and restaurant tech solutions company, has launched its integrated digital video campaign #FearNoBill to promote its in-app payments feature, Dineout Pay. The launch campaign follows the brand’s mission statement to the existing and potential customers about Dineout’s great promise towards ease in paying bills.

Dineout enables foodies to go on a gastronomic journey through its various features like restaurant discovery, table reservations, offers and cashback earnings using the payments feature of the app, Dineout Pay.

Ankit Mehrotra, Co-Founder and CEO, Dineout, said, “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. The film breaks the clutter and meaningfully engages with the audience highlighting our philosophy. Jim's on-screen presence, quirky charm and acting skills mean that he’s perfect for the role of Bill and adds spark to the character who we’re supposed to empathize with and yet fear at the same time. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”

Jim Sarbh stated, “I am glad to be a part of Dineout’s digital campaign #FearNoBill and thoroughly enjoyed my time shooting with the team. I loved the concept and especially liked working with the Director and the DoP, real funny and clear guys.  I guess the bill can be pretty scary. It is cool to see how Dineout, through its endeavors, is tackling that issue.”

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