Delhi-based Brewhouse eyes to raise $3 million for expansion plans

The brand is also targeting to reach out to 10,000 stores by the end of this fiscal.
  • Vaishnavi Gupta Features Writer

Brewhouse Ice Tea is planning to raise around $2-3 million by the end of this fiscal. Last year, the Delhi-based start-up had secured $2.6 million funding from Food Empire Group, Singapore-based FMCG firm.

Siddharth Jain, Founder and CEO, Brewhouse Ice Tea, said, “The company has been growing by over five times, annually. While the funds will take care of its growth for the next couple of months, it might need to raise additional capital in the next six-eight months.”

So far, Brewhouse has sold about one million bottles of flavoured ice tea.

“We are looking to sell around 5 lakh bottles a month and hope to achieve that this year. Capital is sufficient for now, but we might go in for next round of fund raising after six-eight months,” Jain added.

Presently, the company has four flavours like citrus green, classic lemon, classic peach and honey mint. It is further eyeing to add four more flavours, including masala, forest berry, mojito lime and jamun berry tea, to keep up with health-conscious millennials.

Brewhouse is present in more than 4,500 stores across 10 cities such as Delhi, Chennai and Bengaluru. The brand is targeting to reach out to 10,000 stores by the end of this fiscal.

The start-up has collaborated with more than 500 restaurant and cafe partners for the distribution of its brand.

Jain stated, “Our products go well with all types of cuisine, hence we enter into tie-ups with hotel chains, restaurants and cafes. Nearly 30 per cent of our sales come from institutional tie-ups.”