Coca-Cola Ventures into Alcohol with Lemon-Dou

Coca-Cola India is expanding into the alcohol beverage sector.

The company has initiated trial runs of Lemon-Dou, a global alcoholic ready-to-drink beverage, in regions including Goa and parts of Maharashtra.

Coca-Cola India, the division of The Coca-Cola Company operating within India, is exploring the alcohol beverage market.

They've initiated trial runs of Lemon-Dou, the multinational company's worldwide alcoholic ready-to-drink beverage, in select areas of Goa and Maharashtra.

Lemon-Dou, known as 'Chuhai,' is an alcoholic cocktail with roots originating from Japan. During its initial test launch, it's being sold at Rs 230 for a 250 ml can.

According to a media report, Lemon-Dou, introduced in Japan in 2018, served as Coca-Cola's inaugural ready-to-drink alcoholic beverage, aligning with its focus as a beverage company.

Besides Japan and India, Lemon-Duo is set to be accessible in China and the Philippines.

In October this year, Coca-Cola teamed up with Pernod Ricard, a global spirits producer, in a worldwide partnership to introduce Absolut vodka and Sprite as a ready-to-drink pre-mixed cocktail by 2024.

The rollout will commence in the UK, Netherlands, Spain, and Germany initially. Referred to as Absolut & Sprite, the product will consist of Pernod's Absolut high-quality vodka combined with Coca-Cola's lemon-lime soft drinks, Sprite and Sprite Zero Sugar, as emphasized in a report.