Coca-Cola Co. is in talks with Canadian marijuana producer Aurora Cannabis Inc. to develop drinks infused with cannabidiol (CBD).
CBD is the non-psychoactive chemical found in marijuana that treats pain but doesn’t get you high.
Kent Landers, Coca-Cola’s Spokesman, said, "We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time."
In August, the Atlanta-based soft drinks maker has made an announcement that it will acquire the Costa Coffee chain for $5.1 billion. Despite its iconic range of brands, the company has forayed into other products including juice, tea and mineral water over the past decade.
Coca-Cola and Aurora would likely develop CBD-infused drinks to ease inflammation, pain and cramping.
Aurora has a market value of C$8.7 billion and is Canada’s third-largest pot company.
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