Bushmills Irish Whiskey Expands in India's Travel Retail Market

Proximo Spirits and Monika Alcobev Limited are set to introduce the Bushmills Irish Whiskey GTR Exclusive Range in India, with availability starting February 14 at GMR Hyderabad Duty Free. The range will also be accessible at duty-free outlets in Delhi and Mumbai.

The Bushmills Global Travel Retail (GTR) exclusive collection includes 10, 12, 15, and 21-year-old single malt whiskeys from the brand’s World Wood Series, a selection of small-batch Irish whiskeys matured in hand-selected casks from different regions. Each whiskey in the series is bottled at 46 percent ABV.

Bushmills World Wood Series Offerings

• Bushmills 10 Year Old: Aged in bourbon and sherry casks before finishing in oloroso sherry butts, this whiskey offers notes of raisins, nuts, honey, and vanilla.
• Bushmills 12 Year Old: Initially matured in bourbon barrels and finished in Pedro Ximénez sherry casks, it features aromas of dried fruit, vanilla, and chocolate, with flavors of espresso, licorice, and spice.
• Bushmills 15 Year Old: Aged in first-fill and second-fill American oak casks, this whiskey has flavors of toasted oak, roasted nuts, and apple spice.
• Bushmills 21 Year Old: Aged for 18 years in bourbon and oloroso sherry casks before a three-year finishing period in first-fill Marsala casks, it offers flavors of ginger, candied fruits, and oak.

In addition to the World Wood Series, Bushmills is introducing the Bushmills Black Bush 80/20 GTR Exclusive, a blended Irish whiskey composed of 80 percent single malt whiskey finished in Pedro Ximénez sherry casks and 20 percent Irish grain whiskey. It features notes of spice, toasted oak, and a lingering finish.

Roy Summers, Head of Global Travel Retail at Proximo Spirits said, “We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues in Monika and GMR Hyderabad Airport Duty Free in Hyderabad, Delhi, and Mumbai. Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licensed working distillery in the world has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting. We’re excited to bring the Bushmills brand to life in these airport locations.”

Kunal Patel, Managing Director and CEO, Monika Alcobev Limited added, “We are proud to bring the exceptional and exclusive travel retail Bushmills Irish Whiskies range to our customers. This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers. The GTR Exclusive range underscores our vision of introducing the finest international brands to the Indian market.”

This initiative highlights Bushmills’ expansion in India’s travel retail segment, strengthening its presence in key airport locations.