- November 15, 2019 / 5 min readThe brand plans to double its workforce by adding another 400 people through its restaurant network in the next 18 months.
Burger Singh has received an undisclosed funding round from existing investors Ashish Dhavan and Sanjeev Bhikchandani. They were also joined by new investors Salgaocar Family Office of Goa, Raghuvanshi Investments Private Limited, family office of Sona Groups MD Sanjay Kapoor and Vikramaditya Mohan Thapar Family Trust. This round was led by RB Investments, a Singapore Based Venture Capital firm, who were also early-stage investors in Swiggy.
The Delhi-based quirky Indian burger brand plans to drive growth by opening Company owned as well as Franchisee owned restaurants. The brand plans to double its workforce by adding another 400 people through its restaurant network in the next 18 months.
The company has invested heavily in its supply chain over the last 6 months which now gives them the capability of having a national reach. The company, however, remains cautious in its approach to its geographical expansion which remains rooted in its philosophy of exploiting demand and supply imbalances.
Kabir Jeet Singh, Founder and CEO, Burger Singh, said, “The online burger delivery segment’s growth rate has only been second to that of biryanis and I feel we are in a good position to capitalise on our early successes. We have a really good product that we are very confident of and I think we have been able to achieve consistency of quality and service, which has been rewarded by the consumer via high repeat rates. We want to maintain our rate of growth rate at a comfortable and steady pace.”
Burger Singh is the largest chain of non-franchisee-based home-grown burger brands in India, which currently has the capability of serving 18.6 million people through its network. In total, it has 23 restaurants based in the Delhi NCR and 4 more spread across Nagpur, Dehradun and Jaipur. Burger Singh also has an international presence through the franchisee route and has opened 4 outlets in the last 12 months in London, the latest format being an innovative food truck at the Excel exhibition centre, London.
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